Business Research Methods | 3rd Edition

Dr Christina Quinlan/Barry Babin/Jon Carr/Mitch Griffin/William G. Zikmund
Product cover for Business Research Methods 3rd Edition by Dr Christina Quinlan/Barry Babin/Jon Carr/Mitch Griffin/William G. Zikmund
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ISBN: 9781473792593
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About This Product

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.