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Overview
"BUSN," 13th Edition, by Kelly/Williams, introduces students to the principles of business through a student-focused approach that blends concise content, engaging visuals and current real-world relevance. Fresh examples and feature boxes explore today’s most pressing business challenges and innovations. Students will learn how Nvidia launched in a Denny’s, why “expense-report jail” matters, how inflation impacts borrowing and whether Bitcoin belongs in their portfolio. It also covers emerging topics like the security benefits of passkeys, the fastest way to board an airplane and even the story of goats taking union jobs. This edition includes coverage of artificial intelligence (AI) examining its growing role in business decision-making, operations and strategy. This text is available with MindTap and supports active learning and flexible course delivery.
- Chapter-level You Make the Decision simulations in MindTap place students in the role of a business professional, guiding them through decision-making scenarios.
- Connect It video response simulations prompt students to respond via video to realistic workplace situations and receive feedback through AI, powered by Bongo’s AI platform.
- Artificial Intelligence boxes are embedded in multiple chapters to show how AI is actively transforming business operations across industries.
- A magazine-style approach offers a shorter, yet comprehensive design to keep your students’ attention.
- MindTap provides access to everything you and your students need in one place. Cut down preparation time with preloaded and organized course materials in MindTap.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information: The Heart of 21st Century Businesses.
17. OM: Putting it All Together.
Endnotes.
Index.
Student/Instructor Review Cards.