Cengage Advantage Books: This is PR: The Realities of Public Relations | 11th Edition

Doug Newsom/Judy Turk/Dean Kruckeberg
Product cover for Cengage Advantage Books: This is PR: The Realities of Public Relations 11th Edition by Doug Newsom/Judy Turk/Dean Kruckeberg
Copyright 2013 | {{checkPublicationMessage('Published', '2012-01-06T00:00:00+0000')}}
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ISBN: 9780357699133
Access until 23 July 2030
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About This Product

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.