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Digital Media: Concepts and Applications, 4th Edition

Tena B. Crews, Karen Bean May

  • Copyright 2017
  • {{checkPublicationMessage('Published', '2016-01-06T00:00:00+0000')}}
Starting At $67.95 See pricing and ISBN options
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Digital Media: Concepts and Applications 4th Edition by Tena B. Crews/Karen Bean May
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Overview

DIGITAL MEDIA, CONCEPTS AND APPLICATIONS, 4E prepares students for the multimedia-rich workplace by teaching them multimedia concepts as well as business-standard software applications to complete projects and solve problems. The non-software-specific text approach gives students a strong foundation in the concepts and practices of digital multimedia and allows the text to focus on the more creative end of business technology. If needed, software-specific directions to assist in learning can be found on the website.

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Meet the Authors

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Tena B. Crews

Dr. Tena B. Crews is a Professor of Integrated Information Technology (IIT) at the University of South Carolina, Columbia, SC. She is also the Director of Online Learning and Development for the College of Hospitality, Retail and Sport Management at the University of South Carolina (USC). She previously served the Director of Business Education at USC and as an Associate Director of Technology Pedagogy at the Center for Teaching Excellence (CTE). She is the author of the Fundamentals of Insurance adopted by many secondary and post-secondary schools. She has served on numerous executive boards for state, regional, national and international professional organizations. She has won several awards for her teaching and research and continues to teach in both the face-to-face classroom and online.

Karen Bean May

Karen Bean May is an instructor in the Information Management Department at Blinn College, Brenham, Texas. She has taught Business Education at the high school and community college levels for 27 years. Ms. Bean May earned her Bachelor of Business Education degree from the University of Mary Hardin-Baylor in Belton, Texas. She has presented at numerous conferences and has written four curriculum frameworks for Texas high schools. She is a current advisor for Students in Free Enterprise (SIFE) and a past Future Business Leaders of America (FBLA) advisor. Ms. Bean May is also a co-author of Adventure Fitness: A Keyboarding Simulation.

What's New

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  • DIGITAL MEDIA, 4E prepares students for a business world in which they will be expected to use business-standard software applications and to complete projects and solve problems. The applications include word processing, presentation, digital photography, image manipulation, animation, and speech recognition.
  • Updated for Microsoft Office 2013 and Adobe Creative Cloud, Windows 8.1, among other software
  • Activities on the IRCD allow step-by-step software instruction to be used with the business concepts from the text.
  • Digital Portfolio unit reviews for use with web-related projects ties the print content to the electronic resources.
  • Emphasis on math and reading academic enrichment provide reinforcement for core academic areas.

Features

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  • Applications covered include digital imaging, print publishing, audio and video production, Web publishing, presentations, and the changing business environment.
  • In addition to hands-on computer skills, emphasis is placed on mastering vocabulary terms to give students an advantage in future software upgrades.
  • A Career Clusters profile introduces each unit and demonstrates real-life application of multimedia skills.
  • Special features such as History, Think About It, and Impact provide additional critical thinking activities.
  • Digital Portfolio, a continuing project at the end of each unit, offers students the opportunity to practice skills learned and create a portfolio of their work.

Table of Contents

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UNIT I: MEDIA AND THE DIGITAL AGE.
1. Getting Started with Digital Media.
2. Ethical and Legal Issues.
UNIT II: DIGITAL IMAGING AND DESIGN.
3. Image Files.
4. Digital Photography.
5. Color in Digital Media.
6. Raster Editing.
7. Vector Editing.
UNIT III: PRINT PUBLISHING.
8. Print Type.
9. Print Graphics.
10. Print Design.
UNIT IV: AUDIO AND VIDEO PRODUCTION.
11. Audio.
12. Video.
UNIT V: WEB PUBLISHING.
13. Web Editing.
14. Web Design.
15. Web Animation.
16. Web Media.
17. Web Standards.
UNIT VI: PRESENTATION STRATEGIES.
18. Presentation Planning.
19. Presentation Design.
20. Presentation Effects.
21. Presentation Production.
UNIT VII: DIGITAL MEDIA AND THE CHANGING BUSINESS ENVIRONMENT.
22. Electronic Collaboration.
23. Project Development Team.
Corporate Capstone.
Appendix A: Adobe Certified Expert (ACE) Exam Guide Objectives.
Appendix B: ISTE and SCANS Competencies.
Appendix C: Certified Internet Webmaster (CIW).
Glossary.
Index.

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  • ISBN-10: 0357703189
  • ISBN-13: 9780357703182
  • RETAIL $67.95

  • ISBN-10: 1305661729
  • ISBN-13: 9781305661721
  • RETAIL $142.95
Instructor Next Steps
Students: Buy now