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eBook: Advertising Campaign Strategy: A Guide to Marketing Communication Plans, 5th Edition

Donald Parente, Kirsten Strausbaugh-Hutchinson

  • Copyright 2015
  • {{checkPublicationMessage('Published', '2014-08-01T00:00:00+0000')}}
Starting At $77.95 See pricing and ISBN options
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eBook: Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition by Donald Parente/Kirsten Strausbaugh-Hutchinson
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Overview

E-BOOK: ADVERTISING CAMPAIGN S TRAT A GDE

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Meet the Authors

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Donald Parente

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

Kirsten Strausbaugh-Hutchinson

Kirsten Strausbaugh is Professor of Advertising at the University of Georgia. She received her PhD at the University of Florida. Dr. Strausbaugh teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour.

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  • ISBN-10: 1305481283
  • ISBN-13: 9781305481282
  • RETAIL $77.95
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