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Entrepreneurship, 1st Edition

Nick Wilson, Martha Mador

  • Copyright 2010
  • {{checkPublicationMessage('Published', '2010-02-25T00:00:00+0000')}}
Starting At $67.95 See pricing and ISBN options
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Entrepreneurship 1st Edition by Nick Wilson/Martha Mador
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Meet the Authors

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Nick Wilson

Professor Nick Wilson is Professor of Culture and Creativity at the Department of Culture, Media and Creative Industries, King’s College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Masters courses in the Creative Industries & the Creative Economy.

Martha Mador

Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv.

Table of Contents

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Part 1: In search of entrepreneurship

Chapter 1: The search for entrepreneurship
Chapter 2: The properties of entrepreneurship
Chapter 3: Entrepreneurship and innovation
Chapter 4: Entrepreneurship and the economy
Chapter 5: Entrepreneurship in context
Chapter 6: The life cycle of entrepreneurship

Part 2: In search of the entrepreneur

Chapter 7: The search for the entrepreneur
Chapter 8: Entrepreneurs and managing creativity
Chapter 9: Entrepreneurial networking
Chapter 10: Entrepreneurial decision making and planning

Part 3: In search of enterprise value

Chapter 11: Entrepreneurial marketing
Chapter 12: The creation and protection of knowledge
Chapter 13: The entrepreneurial team
Chapter 14: Entrepreneurial business models and processes
Chapter 15: Entrepreneurial finance

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  • ISBN-10: 1408033038
  • ISBN-13: 9781408033036
  • RETAIL $67.95

  • ISBN-10: 1408007452
  • ISBN-13: 9781408007457
  • RETAIL $119.95
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Students: Buy now