Mike Peng
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Copyright 2027 | {{checkPublicationMessage('Published', '2026-01-22T00:00:00+0000')}}
Access until 10 September 2031
{{getPriceWithCurrency("87.95", "$")}}
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Copyright 2027 | {{checkPublicationMessage('Published', '2026-01-22T00:00:00+0000')}}
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Before purchasing, make sure your instructor assigned this course.

Available Study Tools

International MindTap Instant Access for Peng's Global Business

International MindTap Instant Access for Peng's Global Business

ISBN-13: 9798214054179
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills. Use MindTap for Peng's "Global Business" as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia and India only.
$84.95

About This Product

Introduce students to international business success with the strategic approach and unique coverage in Peng's "Global Business," 6th Edition. This edition asks the question, "What determines the success and failure of firms around the globe?" Award-winning scholar and author Mike Peng provides answers from an institution- and resource-based view in every chapter, bringing continuity to the learning process. An inviting, conversational style with the latest research and examples reflect recent global developments, including deglobalization, geopolitics and trade wars. Integrative and in-chapter cases examine how companies have been navigating the ups and downs of the global economy. Debate sections draw students into meaningful discussions and encourage independent thinking, while MindTap digital resources offer course management and learning tools for analyzing and applying concepts.