Global Strategy | 5th Edition

Mike Peng
Product cover for Global Strategy 5th Edition by Mike Peng
Copyright 2022 | Published January 2021
Access the eBook $79.95
ISBN: 9780357710043
Access until 9 June 2030
$79.95
Buy the Textbook $184.95
Buy Paperback : Global Strategy ISBN: 9780357512364
$184.95

About This Product

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.