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Overview
Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.
- New and updated case studies and In Focus boxes cover recent global developments and current issues, showing how the concepts and principles discussed apply to topics and businesses they would be familiar with.
- New recommended reading suggestions and updated referenced help contextualize the text within the wider research field.
- Over 100 new and updated case studies and ‘In Focus’ boxes illustrate key concepts using both European and global examples, providing students with international context and real-life application.
- End of chapter features such as ‘Debates and Extensions’, ‘Implications for Practice’ and questions encourage students to critically engage with key topics.
- Key terms, figures and data are presented in a clear and colourful text design to help students’ understanding and learning experience.
- Recommended reading sections in each chapter point students towards resources to deepen their knowledge.
- Dedicated online resources are available to allow self-study, concept check and revision, including MindTap, a customizable online learning solution with additional assessment questions, videos and cases.
1. Globalizing Business
2. Formal Institutions: Political, Economic and Legal Systems
3. Informal Institutions: Analyzing Culture
4. Firm Resources: Competitiveness and Growth
Part II: Business Across Borders
5. Trading Internationally
6. Investing Abroad Directly
7. Exchange Rates
Part III: Globalization
8. European Integration
9. Global Integration and Multilateral Organizations
10. Responsible Business
Part IV: The Firm on the Global Stage
11. Starting International Business
12. Foreign Entry Strategies
13. Competitive Dynamics
14. Global Growth Strategies : Partnerships and Acquisitions
Part V: Operations in the Global MNE
15. Organizing and Innovating in the MNE
16. People in the MNE
17. Customers and Suppliers of the MNE
Part VI: Integrative Cases
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
FOR STUDENTS
MindTap for Peng, International Business,12 months Instant Access
ISBN: 9781473779938
MindTap is a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.
A fully updated companion website is also available, featuring PowerPoint slides and an instructor’s manual for each chapter.