Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Email Address is required. 'Email Address' must contain at least 0 characters 'Email Address' cannot exceed 0 characters Please enter a valid Email Address
Institution is required.
Discipline is required.
Country is required.
State is required.
Cengage, at your service! How can we best meet your needs? is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

International Marketing, 11th Edition

Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

  • Copyright 2023
  • {{checkPublicationMessage('Published', '2022-01-01T00:00:00+0000')}}
Starting At $84.95 See pricing and ISBN options
Instructor Next Steps
Students: Buy now
International Marketing 11th Edition by Michael R. Czinkota/Ilkka A. Ronkainen/Annie Cui
Quick Navigation

Overview

Introduce today's best practices and emerging issues with one of the most widely used upper-level international marketing texts in the world -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This edition highlights the latest international marketing examples and guidelines as readers explore a range of international marketing topics. Students begin with start-up operations, study new market entry considerations and conclude by examining key international issues confronting giant global marketers. Readers study international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies spotlight the latest marketing practices in real organizations, while Internet exercises encourage online marketing practice. With its in-depth coverage, this edition and supporting supplements are ideal for upper-level undergraduates, graduate students and even practicing executives.

{{readMore['overview'] ? 'Read More' : 'Read Less'}}

Meet the Authors

{{collapseContainerClosed['meet-the-author'] ? 'Show More' : 'Show Less'}}

Michael R. Czinkota

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Ilkka A. Ronkainen

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.

Annie Cui

What's New

{{collapseContainerClosed['whats-new'] ? 'Show More' : 'Show Less'}}
  • TODAY'S MOST UP-TO-DATE INTERNATIONAL MARKETING EXAMPLES DEMONSTRATE BEST PRACTICES IN ACTION. The authors have updated examples throughout all of this edition's chapters. New and revised case studies and brief spotlights of best practices highlight the latest developments in international marketing today. You can use these recent examples in class discussions, in assignments or as part of online discussion boards.

Features

{{collapseContainerClosed['features'] ? 'Show More' : 'Show Less'}}
  • RECOMMENDED READINGS ALLOW STUDENTS TO BUILD UPON TOPICS IN THE TEXT. The authors have carefully curated additional resources and recommended readings at the end of each chapter for students who wish to explore key topics in more detail. You can assign these readings as class requirements, or use these suggestions as additional optional resources.
  • INTERNET EXERCISES PROVIDE ONLINE INTERNATIONAL MARKETING EXPERIENCES FOR READERS. Each chapter concludes with a specially designed Internet marketing exercise that addresses and gives students an opportunity to work with global issues that are emerging in marketing today.
  • TOPICS FOCUSED ON E-COMMERCE AND TECHNOLOGY PREPARE READERS FOR CHALLENGES AND SUCCESS. This edition thoroughly integrates discussions about the impact of technology and e-commerce on all aspects of international marketing today. Students discuss e-commerce or technology at work within marketing communications, marketing channels, logistics and research.
  • CONTENT DISCUSSES THE IMPACT OF CULTURE AND GOVERNMENT ON MARKETING TODAY. The authors highlight how various international cultures affects business decisions in marketing. This edition also emphasizes how various policy issues and the increasing influence of governments are impacting international marketing in all parts of the world.
  • THE LATEST FIGURES AND TABLES CLARIFY TRENDS AND SUPPORT EXAMPLES. Each chapter's content, including tables, figures, maps and examples, are thoroughly updated to accurately present the latest marketing changes affecting the world today.
  • CAPTIVATING CONTENT EXAMINES THE IMPACT OF THE PHYSICAL ENVIRONMENT AND GEOGRAPHY ON MARKETING. The most recent maps, including electronic maps, place updated content within the context of social and economic data. A helpful appendix directly addresses the relationship between geography and international marketing today.
  • CASES FEATURE REAL BUSINESS SITUATIONS. These cases explore a variety of topics as they each introduce a real business situation. All cases focus on the marketing and business activities of actual companies and encompass a broad geographic spectrum.

Table of Contents

{{collapseContainerClosed['table-of-contents'] ? 'Show More' : 'Show Less'}}
Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.
1: Global Environmental Drivers.
2: International Trade Frameworks and Policy.
3: The Role of Culture.
4: The Economic Environment.
5: The Political and Legal Environment.
Part II: FINDING GLOBAL CUSTOMERS.
6: Consumer, Industrial, and Government Markets.
7: Strategic Planning.
8: Analyzing People and Markets.
9: Market Entry and Expansion.
10: Marketing Organization, Implementation, and Control.
Part III: THE GLOBAL MARKETING MIX.
11: Product Management and Global Brands.
12: Global Marketing of Services.
13: Advertising, Promotion, and Sales.
14: Pricing Strategies and Tactics.
15: Global Distribution and Logistics.
Pare IV: LEADERSHIP IN GLOBAL MARKETING.
16: Social Networks and Communication.
17: Leadership, Corporate Social Responsibility, and Sustainability.
18: New Directions and Challenges.
Appendix: Finding Your Calling: Jobs and Careers in International Marketing.

Compare Buying Options

{{collapseContainerClosed['compare-buying-options'] ? 'Show More' : 'Show Less'}}

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 035771024X
  • ISBN-13: 9780357710241
  • RETAIL $84.95

  • ISBN-10: 0357445120
  • ISBN-13: 9780357445129
  • RETAIL $232.95
Instructor Next Steps
Students: Buy now