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International MindTap Instant Access for Biagi's Media/Impact: An Introduction to Mass Media, 13th Edition

Shirley Biagi

  • Copyright 2025
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Starting At $89.95 See pricing and ISBN options
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International MindTap Instant Access for Biagi's Media/Impact: An Introduction to Mass Media 13th Edition by Shirley Biagi
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Overview

International MindTap Instant Access for Biagi's Media/Impact: An Introduction to Mass Media, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.

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Meet the Authors

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Shirley Biagi

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

Table of Contents

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Section One: The Mass Media Industries
1. Mass Media and Everyday Life
2. Books: Rearranging the Page
3. Newspapers: Mobilizing Delivery
4. Magazines: Chasing the Audience
5. Music: Streaming Sounds
6. Radio: Riding New Waves
7. Movies: Digitizing Dreams
8. Television: Switching Channels
9. Digital Media: Widening the Web
Section Two: Selling the Message
10. Advertising: Catching Consumers
11. Public Relations: Promoting Ideas
Section Three: Focusing the Message
12. News and Information: Staying Connected
13. Social and Political Issues: Shaping the Arguments
14. Law and Regulation: Reforming the Rules
15. Mass Media Ethics: Taking Responsibility
16. Global Media: Communicating Change
Glossary.
Selected References.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 8214578973
  • ISBN-13: 9798214578972
  • RETAIL $89.95
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Students: Buy now