Request for consultation
Your form is submitting...
Overview
This first edition of Sport Business Management in New Zealand and Australia builds on the previous texts which solely focused on New Zealand, and reflects the significant changes that have taken place within the sport industry in New Zealand and Australia since 2006.
The goal of this book is to provide students of sport management with a clear understanding of sport within the New Zealand and Australian context, to establish a grounding in the key management concepts applicable to managing sport, and provide some practical knowledge to assist them once they leave their course of study.
This customised eBook has been created with the content you need for your studies. Due to the process used to produce this customised eBook, it doesn’t offer the same functionality available in other Cengage eBooks, including read aloud and copy text.
1. The sport business industry
2. The structure of sport and high performance sport management
3. Indigenous sports and its management
4. Sport in the global marketplace
Section Two: Understanding Management Themes
5. Organisational theory and sport management
6. Strategy and planning
7. Governance
8. Leadership in sport organisations
9. Change management
10. Sport marketing
11. Financial management
12. Human resource management
13. Ethics
14. Corporate social responsibility
Section Three: The Business of Managing Sport
15. Sport sponsorship
16. Strategic alliances
17. Sport and the law
18. Event management
19. Facility management
20. Sport management trends, challenges and the future