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MindTap for Czinkota’s International Marketing Asia-Pacific edition, 2-term Instant Access, 4th Edition | AU/NZ

Michael Czinkota-HCP, Ilkka Ronkainen, Catherine Sutton-Brady, Nicole Stegemann

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-09-25T00:00:00+0000')}}
Starting At $79.95 See pricing and ISBN options
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MindTap for Czinkota’s International Marketing Asia-Pacific edition, 2-term Instant Access 4th Edition by Michael Czinkota-HCP/Ilkka Ronkainen/Catherine Sutton-Brady/Nicole Stegemann
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Overview

Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution.

MindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. We partner with you to ease the transition to digital – we’re with you every step of the way.

MindTap for Czinkota's International Marketing Asia-Pacific edition is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes:

- Czinkota's International Marketing Asia-Pacific edition eBook

- Animated overviews, panorama with polling activity, case studies, quizzes and more

MindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course.

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Meet the Authors

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Michael Czinkota-HCP

Ilkka Ronkainen

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America as well as the United States.

Catherine Sutton-Brady

Catherine Sutton-Brady is associate professor in the discipline of marketing at the University of Sydney. Catherine’s background includes six years of industry experience with a large multinational company in Europe. Since her return to academia she has taught extensively at undergraduate and postgraduate level at several universities in NSW, and in Hong Kong and China, and has been teaching international marketing for more than 15 years. Her research concentrates on international marketing, and relationships and networks in business markets. She has also published extensively in the area of marketing education. She has been recognised as an outstanding marketing educator both within her faculty and externally.

Nicole Stegemann

Nicole Stegemann has been lecturer in the School of Business at the University of Western Sydney for 14 years. Concurrently, Nicole has been consulting in brand strategy management and marketing for a diverse range of industries. Prior to this, Nicole worked as brand and category manager for market-leading companies in the FMCG industry. Nicole has published in international economics, marketing and education journals, as well as numerous refereed conference papers, textbook case studies and a book chapter. Nicole is also a member of the editorial board for the Journal for Advancement of Marketing Education. Nicole is passionate about furthering students’ education and careers, and jointly with Dr Catherine Sutton-Brady was awarded an Australian Learning & Teaching Council (ALTC) Citation for Outstanding Contributions to Student Learning in 2009. Her teaching areas at postgraduate and undergraduate levels include strategic value creation, consumer behaviour, customer relationship marketing and international marketing among others.

What's New

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  • Available only on the MindTap platform, International Marketing, 4e is one of the first fully digital products on the market. MindTap includes 'Animated Overviews' - one per part - providing students with a video introduction that outlines the learning objectives and content to be covered; 'Panoramas', real-life scenarios that open each chapter prompting students to understand the practical context of the chapter; and revision quizzing, in addition to all of the chapter/text narrative
  • Polling questions with 'Panoramas', to encourage student discussion
  • Search Me! Marketing, an online research library customised to this subject, and with included activities
  • New and updated case studies, in chapters and parts

Features

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  • 'Animated Overview' - one per part - provides students with a video introduction that outlines the learning objectives and content to be covered
  • 'Panorama': real life scenarios that open each chapter, prompting students to understand the practical context of the chapter
  • NEW! MindTap includes a NEW polling question for each Panorama, to gauge student opinions and stimulate discussion around the Panorama topic
  • Chapter quizzes check understanding of chapter concepts
  • Case studies with activities: students apply what they've learned in the chapter by addressing the questions raised by the case study
  • Revision tools: summaries, revision quizzes, and discussion questions get students to go deeper as they discuss and analyse the more complex chapter concepts
  • Search Me! Marketing assists students to explore the latest marketing trends and news with guided searches
  • 'Challenge Us' offers advanced problem scenarios, with problem-solving questions that allow students to draw on multiple aspects of the chapter content
  • End-of-part case studies and case activities enable students to see how what they've learned in each part and how this can be applied in the real world

Table of Contents

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Part 1: The international environment
1. Introduction to international marketing
2. The economic environment
3. Trade institutions and trade policy
4. The political and legal environment
5. The cultural environment

Part 2: International market entry
6. Building the knowledge base
7. Foreign market entry
8. Global distribution and logistics

Part 3: International marketing mix
9. Product policy and adaptation in international markets
10. Product and brand management in international markets
11. Services marketing
12. Pricing in international markets
13. International marketing communications
14. Social networks and communications

Compare Buying Options

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0170414035
  • ISBN-13: 9780170414036
  • RETAIL $79.95
Instructor Next Steps
Students: Buy now