Strategic Marketing: Decision-Making and Planning, 5th Edition | AU/NZ

Peter Reed, Michael Baird

Copyright 2019
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Strategic Marketing: Decision-Making and Planning 5th Edition by Peter Reed/Michael Baird

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Overview
Meet the Authors
What's New
Features
Table of Contents
Pricing

Overview

Strategic Marketing: Decision Making and Planning sets a framework for marketing decision making as a part of a holistic approach to an organisation’s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.

Written for those involved in the processes of developing and implementing marketing strategies, the book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone organisational function. The framework provides for decision-making processes that are made both within and outside of formal strategic-planning processes.

Students progress through the text in the MindTap Reader by following its highly regarded strategic marketing plan project, building the plan chapter by chapter through exercises and activities, after reading the theory and examples.

Featuring four new 'You Make the Decision' activities in MindTap, this local, digital-only resource is packed with practical applications and engaging elements for students, while providing flexibility for flipped, blended or wholly online delivery. The same five companies are featured in traditional full-text cases, with discussion questions, in the Instructor’s Manual.

Strategic Marketing: Decision Making and Planning, 5e is available only on the MindTap platform.

Meet the Authors

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Peter Reed

Peter Reed is the former MBA Director at Monash University and Associate Professor of Marketing. His areas of expertise cover strategic marketing, marketing planning, brand positioning and integrated marketing communications. He has extensive experience in the marketing field as a marketing practitioner, consultant and as an academic. In 2004 Peter was awarded the Monash University Faculty of Business and Economics Dean’s Teaching Award and the University’s Vice-Chancellor’s Award for Distinguished Teaching in 2005. In 2009 under Peter’s leadership the Monash MBA was ranked number 1 in the world in the category of personal development and educational experience in the Economist worldwide survey of MBAs.

Michael Baird

Dr Michael Baird is a lecturer at the School of Marketing, Curtin University. Michael completed his PhD in 2015 and is devoted to improving courses and student learning experiences in the units he is involved with, as well as conducting research on learning and teaching. He received a CBS Learning and Teaching award in 2015 for Programs that Enhance Student Learning for his work in the Video Business Interview series within Business Capstone. Michael is an Australian Marketing Institute Certified Practising Marketer and is currently the acting director of Learning and Teaching for the School of Marketing.

What's New

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'You make the decision' branching activities take students through strategic planning with incremental feedback
NEW chapter on ethics (Ch.12 Ethical considerations in strategy planning)
Additional strategic planning models and tools, including experience curve, BCG matrix
'Writing the report' activity is interactive in MindTap

Features

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Chapter-opening vignettes with 'What do you think?' polling questions prime the students for learning by introducing them to some of the key marketing strategy concepts covered in each chapter and create opportunities for students to read the vignette, consider the type of strategy they would use and compare their thoughts with their peers
'Strategy in practice' cases take students through an actual company and show them how the text concepts work in a real business. These cases draw on a diverse range of organisations and issues to develop practical problem-solving skills
'Debate the ethics' forum develops skills in discussion and thinking critically with other students
'Build your marketing plan' project provides a real-world experience in a flexible, course-integrated way that gives students experience thinking through and building out a marketing plan. The process of creating a marketing plan provides a framework that stimulates thinking and provides a strategic direction
'You make the decision' cases act as a summative opportunity, aiding students to make real-world decisions and experience the results of their actions. These are at the end of each part and help students connect concepts from multiple chapters
With the Cengage Mobile app, students can access their full course eBook on their smartphone or tablet to complete reading assignments anywhere, anytime. They can take notes, highlight important passages and have their text read aloud, whether online or off

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Part 1 Introduction
1 The Changing World of Marketing
2 Strategic Thinking and Strategic Decision Making

Part 2 Identifying Strategic Opportunities
3 Strategic Analysis + Appendix

Part 3 Strategy Development – high-level decision making
4 Strategy Development - High-Level Decision Making
5 Segmentation, Targeting and Positioning Strategies
6 The Customer Value Creation Mix - Digital Strategies

Part 4 Strategy development – product-market strategies
7 Market Penetration Strategies
8 Incremental Innovation Strategies
9 Market Development Strategies
10 Radical Innovation Strategies

Part 5 Managing the strategic marketing process
11 Strategy implementation, evaluation and control
12 Ethical considerations in strategy planning
13 The strategic marketing report

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MindTap Options

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.