Strategic Marketing: Decision-Making and Planning | 5th Edition | AU/NZ

About This Product

Strategic Marketing: Decision Making and Planning sets a framework for marketing decision making as a part of a holistic approach to an organisation’s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. Written for those involved in the processes of developing and implementing marketing strategies, the book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone organisational function. The framework provides for decision-making processes that are made both within and outside of formal strategic-planning processes. Students progress through the text in the MindTap Reader by following its highly regarded strategic marketing plan project, building the plan chapter by chapter through exercises and activities, after reading the theory and examples. Featuring four new 'You Make the Decision' activities in MindTap, this local, digital-only resource is packed with practical applications and engaging elements for students, while providing flexibility for flipped, blended or wholly online delivery.  The same five companies are featured in traditional full-text cases, with discussion questions, in the Instructor’s Manual. Strategic Marketing: Decision Making and Planning, 5e is available only on the MindTap platform.