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MindTap for Luck/Chitty's Integrated Marketing Communications, 2-terms Instant Access, 6th Edition | AU/NZ

  • Copyright 2021
  • {{checkPublicationMessage('Published', '2020-10-08T00:00:00+0000')}}
Starting At $84.95 See pricing and ISBN options
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MindTap for Luck/Chitty's Integrated Marketing Communications, 2-terms Instant Access 6th Edition
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Overview

Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution.

MindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. We partner with you to ease the transition to digital – we’re with you every step of the way.

MindTap for Chitty's Integrated Marketing Communications is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes:

- Chitty's Integrated Marketing Communications eBook

- Revision quiz

- Videos and media quizzing

- 'You make the decision' activities

MindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course.

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Table of Contents

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Part 1: Integrated marketing communications – an ever- changing conceptual framework
1. Integrated marketing communications foundations and the rise of digital
2. Persuasive communication and consumer attitudes
3. Market segmentation and brand positioning

Part 2: Managing and planning for integrated marketing communications
4. Establishing objectives and budgeting for IMC campaigns
5. Managing message creation and strategies
6. Media planning and analysis

Part 3: Media channels and IMC elements
7. Broadcast media
8. Print and support media
9. Digital marketing, behavioural targeting & search
10. Social Media marketing
11. Direct marketing and Sales promotion
12. Personal selling and relationship marketing
13. Marketing public relations and sponsorship marketing

Part 4: Evaluating integrated marketing communications
14. Evaluating integrated marketing communication effectiveness
Appendix to Chapter 14: IMC Plan

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 0170443019
  • ISBN-13: 9780170443012
  • RETAIL $84.95
Instructor Next Steps
Students: Buy now