Principles of Microeconomics, 9th Edition | AU/NZ

Joshua Gans, Stephen King, Martin Byford, Gregory Mankiw

Copyright 2024
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Principles of Microeconomics 9th Edition by Joshua Gans/Stephen King/Martin Byford/Gregory Mankiw

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Overview
Meet the Authors
What's New
Features
Table of Contents
Pricing
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Overview

Principles of Microeconomics 9th edition focuses on important concepts and analyses necessary for students in an introductory economics course. The learning material follows Mankiw’s approach of providing a balance of Keynesian analyses of the short run and classical views of the long run. The table of contents focuses on the 10 core principles of economics to provide students with a clear understanding of the discipline. With an approachable, student-friendly writing style this resource allows all types of students to quickly grasp economic concepts and build a strong understand of how economics applies to the real world. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools au.cengage.com/mindtap

Meet the Authors

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Joshua Gans

Joshua Gans holds the Skoll Chair in Innovation and Entrepreneurship at the Rotman School of Management, University of Toronto; he was previously Professor of Management (information Economics) at the Melbourne Business School. He studied economics at the University of Queensland and Stanford University. He currently teaches network and digital marketing strategy, but prior to his relocation to Canada he taught introductory economics and incentive theory to MBA students.

Stephen King

Stephen King is a Commissioner with Australia’s Productivity Commission and a Professor of Economics at Monash University. He has previously been Dean of Business and Economics at Monash University, a member of the Economic Regulation Authority of Western Australia, a member of the National Competition Council and a Commissioner at the Australian Competition and Consumer Commission. Stephen has taught a variety of courses, including introductory economics for 11 years at Harvard University, Monash University and the University of Melbourne. Professor King has researched and published in a wide range of areas, including law and economics, game theory, corporate finance, and industrial economics. Stephen regularly provides advice to government, private firms and the courts on a range of issues relating to regulation and competition policy. He is a Lay Member of the High Court of New Zealand and a Fellow of the Academy of Social Sciences in Australia.

Martin Byford

Martin Byford is Senior Lecturer of Economics at RMIT University. Prior to joining RMIT he was Assistant Professor of Economics at the University of Colorado at Boulder. Martin discovered economics during the final year of a combined Arts and Civil Engineering degree. Realising that he had made a terrible error in his choice of vocation, Martin went back to university to study economics. He completed a PhD at the University of Melbourne in 2007. Martin’s introductory microeconomics course is currently taught on RMIT campuses in Australia, Singapore and Vietnam.

Gregory Mankiw

N. Gregory Mankiw is Robert M. Beren Professor of Economics at Harvard University. As a student, he studied economics at Princeton University and the Massachusetts Institute of Technology. As a teacher, he has taught macroeconomics, microeconomics, statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His work has been published in scholarly journals such as the American Economic Review, Journal of Political Economy and Quarterly Journal of Economics. In addition to his teaching, research and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research, an advisor to the Federal Reserve Banks of Boston and New York, and the Congressional Budget Office. From 2003 to 2005 he served as chairman of the US President’s Council of Economic Advisors.

What's New

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NEW coverage of pandemic economics, cryptocurrency, human capital, and behavioural economics
NEW case studies, news articles and figures
NEW section on monopsony in Chapter 19

Features

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‘Ten lessons from economics’ are outlined in Chapter 1 and are referred to throughout the text to remind students that these lessons are the key to most economic analysis
Case studies, 'Think' boxes, 'In the news', and 'FYI' boxes provide opportunities for students to analyse practical applications of economic concepts, gain insights into current policy issues and consider current events through an economic lens
The ‘Check your understanding’ feature is unique in the market and breaks up learning into manageable sections. It provides students with the opportunity to check their understanding before continuing to the next section of the chapter, while also encouraging discussion and feedback between instructors and students
End-of-chapter summaries, questions for review, and problems and applications reinforce chapter content and encourage critical thinking
An inclusive approach ensures that prominent women in economics are highlighted, as well as concepts around wage discrimination
Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution. MindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. MindTap for Gans/King/Stonecash's Principles of Economics is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes: Gans/King/Stonecash's Principles of Economics eBook Aplia problem sets Graph builder activities Concept Clip videos Interactive quizzes MindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course.
Instructor Companion Website. Your #1 resource for your course. This tailored collection of teaching tools includes downloadable PowerPoint lecture slides, Instructor's Manual, and Test Bank with customisable questions for quizzes and assessments. Log in or request an account to access instructor resources at au.cengage.com/instructor/account for Australia or nz.cengage.com/instructor/account for New Zealand.
A bank of questions has been developed in conjunction with the text for creating quizzes, tests and exams for your students. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want using Cognero. Cognero test generator is a flexible online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favourite test questions.

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Part 1 Introduction
1. Ten lessons from economics
2. Thinking like an economist
3. Interdependence and the gains from trade
Part 2 Supply and demand I: how markets work
4. The market forces of supply and demand
5. Elasticity and its application
6. Supply, demand and government policies
Part 3 Supply and demand II: markets and welfare
7. Consumers, producers and the efficiency of markets
8. Application: the costs of taxation
9. Application: international trade
Part 4 The economics of the public sector
10. Externalities
11. Public goods and common resources
12. The design of the tax system
Part 5 Firm behaviour and the organisation of industry
13. The costs of production
14. Firms in competitive markets
15. Monopoly
16. Monopolistic competition
17. Oligopoly and business strategy
Part 6 The economics of labour markets
18. The markets for the factors of production
19. Earnings, unions and discrimination
20. Income inequality and poverty
Part 7 Topics for further study
21. The theory of consumer choice
22. Frontiers of microeconomics

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

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eTextbook: Principles of Microeconomics

ISBN-10: 0170471543
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eTextbook: Principles of Economics

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ISBN-13: 9780170479875

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