Marketing Channels | 8th Edition

Bert Rosenbloom
Product cover for Marketing Channels 8th Edition by Bert Rosenbloom
Copyright 2012 | {{checkPublicationMessage('Published', '2011-11-09T00:00:00+0000')}}
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ISBN: 9780357705483
Access until 24 June 2030
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About This Product

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.