Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Email Address is required. 'Email Address' must contain at least 0 characters 'Email Address' cannot exceed 0 characters Please enter a valid Email Address
Institution is required.
Discipline is required.
Country is required.
State is required.
Cengage, at your service! How can we best meet your needs? is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Business Communication: Process & Product, 11th Edition

Mary Ellen Guffey, Dana Loewy

  • Copyright 2025
  • {{checkPublicationMessage('Published', '2024-03-11T00:00:00+0000')}}
Starting At $59.95 See pricing and ISBN options
Instructor Next Steps
Students: Buy now
Business Communication: Process & Product 11th Edition by Mary Ellen Guffey/Dana Loewy
Quick Navigation

Overview

Guffey/Loewy's BUSINESS COMMUNICATION: PROCESS and PRODUCT, 11e, along with MindTap, covers communication, teamwork, critical thinking, social skills, cybersecurity and emotional intelligence in an efficient, grammar focused 16-chapter format. The 11th edition introduces the latest communication technologies (including AI) and best practices for professional e-mailing, texting, instant messaging, videoconferencing, and job searching to prepare for today's hyper-connected workplace. Engaging assignments help students develop skills through real-world-based examples, model documents and a signature 3-x3 writing process.

{{readMore['overview'] ? 'Read More' : 'Read Less'}}

Meet the Authors

{{collapseContainerClosed['meet-the-author'] ? 'Show More' : 'Show Less'}}

Mary Ellen Guffey

As a dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

Dana Loewy

Dana Loewy taught business communication at California State University, Fullerton for two decades, introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a master’s degree from Bonn University, Germany, and earned a doctorate in English from the University of Southern California. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. ​

What's New

{{collapseContainerClosed['whats-new'] ? 'Show More' : 'Show Less'}}
  • AI bot-focused end of chapter activities provide students with the opportunity to skillfully prompt ChatGPT and analyze and discuss the strengths/weaknesses of AI.
  • AI-enabled automation and its impact on future of jobs and skills needed to thrive in a professional world is discussed.
  • The post-pandemic workplace, the push for a four day week and the lasting impact of remote work is examined.
  • Modern examples like Theranos, the VW, Audi and BMW emissions scandal to dig deeper into business ethics, bribery and the corruption perception index around the world are used.
  • Coverage is updated to show of the growing demographic diversity in the United States and it’s current and future impact on the workplace.
  • Current workplace trends such as remote work, virtual meetings and new business technologies are infused throughout the text, providing a foundation for writing, speaking and research assignments.
  • Environmental, social and governance (ESG) topics such as sustainability and climate issues emerge as subjects to analyze and write about in several chapters.

Features

{{collapseContainerClosed['features'] ? 'Show More' : 'Show Less'}}
  • Current topics including diversity, equity and inclusion (DEI) invite critical thinking throughout the text
  • The author provided course outlines, lecture notes, sample syllabi, extensive test banks, chapter review quizzes, grading rubrics and PowerPoint® lecture slides.
  • Meaningful business writing assignments built on real-life scenarios to engage students and develop their critical-thinking skills are emphasized.
  • Extensive grammar/mechanics appendix address often-confused words, awareness of gender pronouns, common errors and punctuation issues covered in each chapter.
  • End-of-chapter activities develop students' skills in a variety of delivery formats including oral presentations.
  • Business cases introduce real-life issues such as SpaceX and its public-private partnerships, the entrepreneurship of startup Untuckit or the textile innovator Evrn with a two-part structure reinforcing the skills learned in each chapter.
  • Updated report projects requiring no additional outside research enable students to analyze the information provided, organize it into proper report format, draw conclusions and make recommendations. Instructors can choose partial solutions for their students, including conclusions and recommendations.
  • Model documents provide editing experience for students who have little business experience. Students learn by revising an approach that enables learners to explain message faults as well as model solutions.

Table of Contents

{{collapseContainerClosed['table-of-contents'] ? 'Show More' : 'Show Less'}}
UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive and Neutral Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Report Writing Basics.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
Appendix A: Document Formats.
Appendix B: Citation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics.

Compare Buying Options

{{collapseContainerClosed['compare-buying-options'] ? 'Show More' : 'Show Less'}}

MindTap Options

{{collapseContainerClosed['detail_1'] ? 'Show More' : 'Show Less'}}
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 0357984129
  • ISBN-13: 9780357984123
  • RETAIL $124.95
Instructor Next Steps
Students: Buy now

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 0357984218
  • ISBN-13: 9780357984215
  • RETAIL $59.95

  • ISBN-10: 0357984102
  • ISBN-13: 9780357984109
  • RETAIL $700.00
Instructor Next Steps
Students: Buy now

Supplements

{{collapseContainerClosed['supplements'] ? 'Show More' : 'Show Less'}}

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap for Guffey/Loewy's Business Communication: Process & Product, 1 term Instant Access

ISBN: 9780357984123
MindTap for Guffey/Loewy's BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, is the digital learning solution that powers students from memorization to mastery. Grammar and Mechanics Tutorials and Check-up Activities provide opportunities for students to review and practice specific grammar and mechanics concepts, while scaffolded chapter activities and assessments build and test understanding and application of concepts, and provide opportunities for students to practice communication, application and critical thinking skills. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook.