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The Basics of Communication Research (with InfoTrac), 1st Edition

Leslie A. Baxter, Earl R. Babbie

  • Copyright 2004
  • {{checkPublicationMessage('Published', '2003-07-08T00:00:00+0000')}}
Starting At $84.95 See pricing and ISBN options
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The Basics of Communication Research (with InfoTrac) 1st Edition by Leslie A. Baxter/Earl R. Babbie
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Overview

Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.

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Meet the Authors

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Leslie A. Baxter

Earl R. Babbie

Dr. Earl Babbie is the Campbell Professor Emeritus in Behavioral Sciences at Chapman University in Southern California. He taught sociology at the University of Hawaii from 1968 through 1979 and took time off from teaching and research to write full time for eight years. He then joined the Chapman University faculty in 1987. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts, including THE PRACTICE OF SOCIAL RESEARCH, as well as numerous research articles and monographs. For 25 years he has been active in the American Sociological Association, where he served on the executive committee. He is also a past president of the Pacific Sociological Association and the California Sociological Association. Dr. Babbie received his A.B. from Harvard and his doctorate from the University of California, Berkeley.

Features

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  • The student gains an understanding of the complete method tool kit available in studying communication�both quantitative and qualitative.
  • Quantitative and qualitative approaches to communication received balanced treatment in the text.
  • The student learns how to plan, produce and write up research and how to critically evaluate others' research about communication.
  • The student is encouraged to view research as an extension of normal, everyday reasoning.
  • The student is provided with user-friendly prose and examples drawn from communication to facilitate his/her understanding of important concepts.

Table of Contents

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Part One: INTRODUCTION TO SCIENTIFIC INQUIRY ABOUT COMMUNICATION.
1. Human Inquiry and Scientific Inquiry about Communication.
2. Basic Building Blocks in Conducting Communication Research.
3. Paradigms of Knowing in Communication Research.
4. Logic Systems and Theory in Communication Research.
5. The Ethics of Communication Research.
Part Two: QUANTITATIVE COMMUNICATION RESEARCH.
6. Conceptualization and Operationalization.
7. The Logic of Sampling.
8. Survey Research.
9. Experiments.
10. Quantitative Text Analysis.
11. The Basics of Quantitative Data Analysis.
12. Inferential Statistics in Quantitative Data Analysis.
Part Three: QUALITATIVE COMMUNICATION RESEARCH.
13. Participant Observation.
14. Qualitative Interviewing.
15. Social Text Analysis.
16. Qualitative Data Analysis.

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  • ISBN-10: 1133381405
  • ISBN-13: 9781133381402
  • RETAIL $84.95

  • ISBN-10: 0534507786
  • ISBN-13: 9780534507787
  • RETAIL $229.95
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Students: Buy now