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Graphic Design Solutions, 6th Edition

Robin Landa

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-01-01T00:00:00+0000')}}
Starting At $84.95 See pricing and ISBN options
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Graphic Design Solutions 6th Edition by Robin Landa
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Overview

GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. Author Robin Landa introduces principles of design and how they apply to the various graphic design disciplines, and major applications are explained and illustrated with professional work and diagrams. This text serves as a solid foundation for typographic design, advertising design and graphic design. In-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and much more.

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Meet the Authors

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Robin Landa

Robin Landa is a Distinguished Professor in the Michael Graves College, Kean University. She has written over twenty books about graphic design, advertising design, branding, creativity, and drawing -- including Graphic Design Solutions, 6th Edition, Advertising By Design, 3rd Edition, and Nimble: Thinking Creatively In The Digital Age, which received an outstanding review in Communication Arts. She has won numerous awards for her design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. She received the 2015 Human Rights Educator award, 2013 Kean Teacher of the Year, and the Carnegie Foundation lists her among the great teachers of our time. Robin was the sole judge of the 2014 HOW Logo Competition and is a favorite speaker at the HOW Design conferences.Crack The Spine published Robin’s short story, “Bottled Up.” Recently, Robin presented on the subject of personal branding at Columbia University and HOW Design magazine has published many of her articles. She is a Chair on the governance board of Design Incubation, a design research and practice organization. Visit her online at www.robinlandabooks.com .

What's New

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  • The entire text has been expanded and updated to include new examples, exercises, projects, and cutting-edge approaches to web design and typography, mobile media, motion/animation, branding, advertising, storytelling for design and more--to ensure students can conceive engaging concepts and design in a rapidly changing, wired world.
  • New figures throughout provide a visual resource of outstanding historical, modern and contemporary design, and new diagrams illustrate design principles.
  • All chapters have been revised to reflect the latest industry standards, terminology, theories and expectations.

Features

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  • A variety of resources provide substantial background and theoretical and applied information for students throughout the text and at the end of chapters, including: Case Studies; Before & After Case Studies; Interviews with professional designers and art directors; Showcases of designers’ work with commentary by the designers themselves; Essays by professional designers; and Exercises and Projects.
  • Sidebars with suggestions, tips and important design considerations within the chapters further reinforce covered concepts and materials.
  • Chapter 3: Typography and Chapter 12: Advertising are comprehensives guides to those disciplines that students can use throughout their studies and into their careers.
  • A Basic Compositional Checklist in Chapter 7 and a Glossary with key terms and definitions at the end of the book help students with terminology.
  • An extensive Index includes all subject matter, agencies, clients, creative professionals and studios mentioned in the book.

Table of Contents

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Historical Timeline
1. Introduction: The Graphic Design Profession.
2. Quickstart: Graphic Design Basics.
3. Typography.
4. The Design Process.
5. Concept Generation and Creativity.
6. Visualization and Color.
7. Composition.
8. Proportional Systems and The Grid.
9. Posters.
10. Book Cover Design.
11. Branding and Visual Identity.
12. Advertising.
13. Web Design, Mobile and Motion Graphics.
14. Package Design.
15. The Portfolio.

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MindTap Options

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MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337554448
  • ISBN-13: 9781337554442
  • RETAIL $84.95
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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0357697081
  • ISBN-13: 9780357697085
  • RETAIL $84.95

  • ISBN-10: 1337554057
  • ISBN-13: 9781337554053
  • RETAIL $204.95
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

MindTap Art, 1 term (6 months) Instant Access for Landa's Graphic Design Solutions

ISBN: 9781337554442
MindTap Art for Landa’s Graphic Design Solutions, 6th Edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. Graphic Design Solutions, 6th Edition, includes an expanded array of technology supplements through MindTap Art: a highly robust internet platform that delivers chapter-based introductory exercises, topics related to building a portfolio, the interview and career search process, automatically graded quizzes, exercises and projects and an innovative video series, Designers Speak--offering video interviews with working designers about how they entered the field of design. MindTap Art includes the complete text in ebook format with "zoomable" graphic design images and links to design studios.