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Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera., 2nd Edition

Bonita M. Kolb

  • Copyright 2005
  • {{checkPublicationMessage('Published', '2004-11-18T00:00:00+0000')}}
Starting At $104.95 See pricing and ISBN options
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Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera. 2nd Edition by Bonita M. Kolb
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Overview

MARKETING FOR CULTURAL ORGANIS ATIONS

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Meet the Authors

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Bonita M. Kolb

Table of Contents

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Preface.
1. New Marketing Challenges.
2. From High Art to Popular Culture.
3. The New Culture Consumer.
4. Marketing''s Function in the Organisation.
5. Consumer Motivation & Choice.
6. Market Segmentation.
7. Using Research.
8. The Product & its Distribution.
9. Pricing & Funding as Revenue Sources.
10. The Promotion Mix.
Index.

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  • ISBN-10: 1844802132
  • ISBN-13: 9781844802135
  • RETAIL $104.95
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Students: Buy now