Request for consultation
Your form is submitting...
Overview
Help your students succeed in small business with Longenecker/Petty/Palich/Hoy's best-selling "Small Business Managament: Launching & Growing Entrepreneurial Ventures," 21st Edition. This comprehensive, up-to-date approach includes MindTap digital learning and LivePlan business planning software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Cases and activities sharpen decision-making skills and revisions address topics such as the dynamic applications of AI to small business practice, starting and managing a seasonal business and transitioning a home-based business to a physical facility. A chapter on online startups provides information on how small business owners can start online businesses and optimize their ventures' performance.
- This edition emphasizes AI tools in small business management, featuring up-to-date insights and real-world applications through boxed features and integrated text examples that highlight AI’s growing impact on small business success.
- New content explores how small businesses can leverage temporary locations and navigate the unique opportunities and challenges of seasonal operations with expanded coverage in the Location Plan chapter.
- A new chapter offers expanded coverage of online businesses, including KPIs, marketing channels, product sourcing and digital storefronts, building on updated e-commerce models from previous editions for more practical, in-depth guidance.
- New guidance helps home-based business owners plan a smooth transition to physical locations, highlighting key challenges and considerations for scaling beyond the home as ventures grow and evolve.
- Clearly labeled learning objectives and frequent summaries enhance understanding with margin icons for quick reference and end-of-chapter recaps that align directly with each chapter’s objectives to support efficient review and retention.
- Current, thought-provoking cases feature student-friendly companies and let students apply chapter concepts to real-world entrepreneurial scenarios, reflecting today’s evolving business landscape.
- MINDTAP AND OTHER ONLINE RESOURCES PROVIDE INSTANT TOOLS FOR LEARNING AND FEEDBACK. Students can review digital videos, useful business plan templates, interactive quizzes and e-lectures. Key questions lead students through the process of building their own business plans while ensuring that they focus on the pertinent, not the peripheral. LivePlan business plan software allows your students to complete their business plans online. In addition, MindTap gives you the ability to track student progress and identify at-risk students while it's still early enough to help.
2. Integrity, Ethics and, Social Entrepreneurship.
3. Starting a Small Business.
4. Franchising and Buyouts.
5. The Family Business.
6. Visualizing the Dream: The Business Model and Business Plan.
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
9. The Location Plan.
10. The Online Plan.
11. Understanding a Firm's Financial Statements.
12. Forecasting Financial Requirements.
13. A Firm's Sources of Financing.
14. Planning for the Harvest.
15. Building Customer Relationships.
16. Product and Supply Chain Management.
17. Pricing and Credit Decisions.
18. Promotional Planning.
19. Global Opportunities for Small Business.
20. Professional Management and the Small Business.
21. Managing Human Resources.
22. Managing Operations.
23. Managing the Firm's Assets.
24. Managing Risk in the Small Business.