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Overview
Equip students with the most recent and important management concepts with Daft's market-leading "Management," 15th Edition. This reader-friendly presentation blends the latest managerial theories and emerging trends with a strong foundation in best management practices with over 550 practical examples from managers and organizations that illustrate the real-world application of concepts. Each chapter features three personal inventories, updated cases and engagement exercises to immerse students in new competencies, fostering creativity and practical application. Recent research organized around the four functions of management helps you shape leaders who look beyond traditional techniques to tap into a full breadth of progressive management solutions. In addition, numerous new examples and cases from familiar organizations bring the practice of management into clear focus.
- The exciting topic of Gen AI explored in chapters 1, 2, 8, 11 and 12, with examples from creative design applications, Ally Financial, Wall Street Journal firms and Wharton School tests pitting gen AI against MBA student teams.
- Over 550 new business, government and non-profit examples are provided to show students how management concepts are applied in real organizations, featuring Starbucks, Gucci, TikTok, X (Twitter), Hallmark and more.
- New management ideas include Bain’s Newest Tools and Trends, ESG backlash, remote work KPIs, Gen AI, DEI pushback, Navy SEAL 55-38-7 rule, qualities of 250 best-managed companies and more.
- Chapters 15 and 18 provide helpful new models of virtual leadership. Additional concepts, techniques and examples for managing virtually are also discussed in Chapters 1, 2, 10, 11, 14 and 19.
- Know Yourself personal insight inventories at the beginning of each chapter connect students personally to chapter content.
- Real-world management challenges in each chapter capture students' interest, like Old Navy’s Bodequality strategy mistake discussed in Chapter 8.
- Snapshot examples in each chapter showcase relevant corporate actions and behaviors that relate to chapter topics, featuring Shein, Tesla, Amazon Prime, Chick-fil-A, Disney and more.
1. Leading Edge Management.
2. The Evolution of Management Thinking.
Part II: THE ENVIRONMENT OF MANAGEMENT.
3. The Environment and Corporate Culture.
4. Managing in a Global Environment.
5. Managing Ethics and Social Responsibility.
6. Managing Start-Ups and New Ventures.
Part III: PLANNING.
7. Planning and Goal Setting.
8. Strategy Formulation and Execution.
9. Managerial Decision Making.
Part IV: ORGANIZING.
10. Designing Organization Structure.
11. Managing Innovation and Change.
12. Managing Human Talent.
13. Managing Diversity and Inclusion.
Part V: LEADING.
14. Understanding Individual Behavior.
15. Leadership.
16. Motivating Employees.
17. Managing Communication.
18. Leading Teams.
Part VI: CONTROLLING.
19. Managing Quality and Performance.
Appendix: Managing the Value Chain.
Glossary.
Name Index.
Company Index.
Subject Index.