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Overview
The sixteenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem solving approach to enable students to develop the skills required to make informed managerial decisions. The text’s unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary. Using economic concepts and tools applied to updated examples of real-world companies and management situations, the text provides a robust approach to the practical application of the academic principles of managerial economics.
- Updated real world company cases and examples give students access to the latest economic developments in business to demonstrate a practical application.
- Updated graphs, tables and statistics give students detailed data to work with, closely resembling the actual data used in businesses.
- Updated self-test problems and solutions faciliate students in applying their knowledge.
- The new edition addresses key environmental concerns including climate change, energy efficient action and renewable energy development to ensure students engage with these crucial and relevant issues.
- Discusses the economic impact of the COVID-19 pandemic on supply and demand and consumer behaviour, helping students to understand these key issues.
- Each chapter features a wide variety of numerical examples and detailed practical illustrations to aid students in their understanding of economic concepts and how they relate to important business decisions.
- The new edition has updated figures, tables and statistics to reflect the current economic climate and provide an accurate representation of the data students can expect to work with in managerial positions.
- Each chapter includes updated Managerial Application boxes to demonstrate how the concepts introduced in the chapter apply to real-world examples.
- The text combines theory and applications that will equip students with a unique combination of business knowledge and economic skills in their careers post study.
- A case study is included in each chapter, providing an example of how the economic concepts covered can be applied in real world scenarios.
- Practice questions and solutions at the end of each chapter demonstrate how economic tools and techniques are used to solve practical business problems.
- The new edition employs a digital mindset for the future of business to enable students to keep up-to-date with digital trends.
- A fully updated companion website is available to accompany the text, featuring PowerPoint slides, an Instructors Manual and practice questions.
Part I. Overview of Managerial Economics
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply
Part II. Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting
Part III. Production and Competitive Markets
7. Production Analysis
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets
Part IV. Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices
Part V. Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply
Part II. Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting
Part III. Production and Competitive Markets
7. Production Analysis
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets
Part IV. Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices
Part V. Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy