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Overview
Teach your upper-level undergraduate and M.B.A. students how to use economics to solve today's business problems with the breakthrough approach in Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This edition addresses traditional managerial economics topics using a problem-based approach built around today's most common business mistakes. The authors use models sparingly and only in instances when models help students determine why mistakes are made and how to fix them. Revisions throughout this succinct, fast-paced presentation offer challenging, interactive applications that place students in the role of a decision-maker who must identify profitable decisions and implement them. Practical content highlights the latest economic developments worldwide and makes this an excellent ongoing reference for professionals pursuing business careers. MindTap digital resources are also available to reinforce understanding and provide interactive learning opportunities.
- INTERACTIVE QUESTIONS HELP STUDENTS GAUGE THEIR COMPREHENSION. These engaging questions now appear throughout the online MindTap Reader. These questions challenge students to carefully consider and apply concepts while reading.
- INTERACTIVE END-OF-CHAPTER MATERIAL PLACES THE STUDENT INTO THE ROLE OF DECISION MAKER. A variety of updated end-of-chapter applications present real, contemporary business scenarios. Students have the opportunity to resolve actual business problems and pursue the most profitable and rational decisions. Eight to ten end-of-chapter scenarios for every chapter provide excellent choices for individual assignments, group projects or class discussions.
- THIS EDITION'S FIRST CHAPTER CLEARLY INTRODUCES THE BOOK'S SUBJECT MATTER. Students finish Chapter 1 with a strong foundation and understanding of the managerial economic concept that follow in the remainder of the book. This chapter overviews and introduces principles with an emphasis on how economics impact today's managerial business decisions.
- UPDATED, INVITING PRESENTATION AND STUDENT-FOCUSED READABILITY ENSURE COMPREHENSION. Both those using this text and reviewers agree that this edition offers a highly effective level of readability to make sure your students thoroughly understand concepts and how they apply. Succinct lessons present relevant theory in an accessible way, while updated content and learning features enable students to clearly understand theory and immediately apply it.
1. Introduction: Incentive Alignment.
2. The One Lesson of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
Part II: PRICING, COST, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.
Part III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
Part IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
16. Bargaining.
Part V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
Part VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm's Best Interest.
22. Getting Divisions to Work in the Firm's Best Interest.
23. Managing Vertical Relationships.
Part VII: WRAPPING UP.
24. You Be the Consultant.