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Overview
Froeb/McCann/Ward/Shor's "Managerial Economics: A Problem Solving Approach," 7th Edition, teaches upper-level undergraduate and MBA students to use economics the way managers do: to solve real business problems. Organized around common managerial mistakes, the text starts with real-world challenges and introduces economic tools only when they clarify better decisions. Emphasizing inefficiencies as profit opportunities and applying principles of organizational design, it delivers a concise, applied treatment of pricing, competition, uncertainty and incentives, supported by updated global examples and MindTap resources.
- Narrative updates include revised chapters to improve readability, along with new business examples tied to current economic events and a real-world opening anecdote in every chapter that highlights key concepts.
- Problem Walk-Throughs in MindTap deliver step-by-step videos on solving problems from start to finish, providing students with on-demand support.
- Apply It homework in MindTap helps students apply theoretical concepts while enabling instructors to reduce cramming and assess learning progress.
- Written to be a brief, concise text, Chapter 1 clearly introduces the book’s subject matter and provides students with a strong foundation in managerial economics, emphasizing how economic principles inform today’s business decisions.
- Interactive end-of-chapter scenarios put students in the role of decision maker as they solve real-world business problems, with multiple applications per chapter for assignments, projects or discussions.
1. Introduction: Incentive Alignment.
2. The One Lesson of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
Part II: PRICING, COST, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.
Part III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
Part IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
16. Bargaining.
Part V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
Part VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm's Best Interest.
22. Getting Divisions to Work in the Firm's Best Interest.
23. Managing Vertical Relationships.
Part VII: WRAPPING UP.
24. You Be the Consultant.