William M. Pride/O. C. Ferrell
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Copyright 2028 | {{checkPublicationMessage('Available 1 January 2027', '2027-01-01T00:00:00+0000')}}
Available 1 January 2027
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About This Product

Prepare students for success in today’s dynamic, AI-driven marketplace with Pride & Ferrell’s “Marketing,” 22nd Edition. This trusted, student-friendly text combines comprehensive marketing coverage with contemporary examples, diverse perspectives, and real-world applications that make key concepts relevant and engaging. Updated content explores critical topics such as AI, sustainability, digital transformation, and global marketing — helping students build future-ready skills, critical thinking, and career readiness. Integrated with MindTap, Cengage’s learning platform, resources include quizzes, video cases, simulations, flash cards, and mobile-friendly activities. An AI Instructor Assistant delivers actionable insights into student performance and engagement. The result is a flexible, data-informed learning experience that supports deeper understanding, guided instruction, and improved student outcomes.