Marketing, 5th Student Edition | 5th Edition

James L. Burrow
Product cover for Marketing, 5th Student Edition 5th Edition by James L. Burrow
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ISBN: 9780357544983
Access until 27 May 2030
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International MindTap for Burrow, Marketing, 12 months Instant Access

International MindTap for Burrow, Marketing, 12 months Instant Access

ISBN-13: 9798214094342
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About This Product

In Burrow’s MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep your course current in this innovative industry.