Marketing: Planning and Strategy | 1st Edition | AU/NZ

Subash C. Jain/George T. Haley/Ranjit Voola/Mark Wickham
Product cover for Marketing: Planning and Strategy 1st Edition by Subash C. Jain/George T. Haley/Ranjit Voola/Mark Wickham
Copyright 2012 | {{checkPublicationMessage('Published', '2011-11-04T00:00:00+0000')}}
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ISBN: 9780170220149
Access until 30 May 2030
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Buy Paperback : Marketing: Planning and Strategy ISBN: 9780170189392
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About This Product

While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley’s renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.