Marketing: Planning and Strategy, 1st Edition | AU/NZ

Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.

George T. Haley is Professor of Marketing in the College of Business at the University of New Haven. Dr Haley obtained his PhD in marketing at the University of Texas. Prior to joining UNH, he served on the faculties of several other universities, including National University of Singapore and Queensland University of Technology. Dr Haley’s areas of specialisation include industrial marketing, emerging markets, strategic marketing and strategic decision-making. Dr. Haley has over 100 articles, books, book chapters, research reports and presentations. His research has been profiled over 150 times in the major media and his research articles have been published in journals such as Harvard Business Review and Industrial Marketing Management. Dr Haley has presented seminars to academics and executives in the United States, Vietnam, Finland, Thailand, India, Singapore, Mexico, Australia and New Zealand. He also consults with companies and governments in Asia, Australia, Latin America and the USA.

Ranjit Voola is a Senior Lecturer in the discipline of marketing in the Faculty of Economics and Business at the University of Sydney, Australia. Ranjit obtained his PhD and Masters of Marketing from The University of Newcastle and Graduate Certificate in Educational Studies (Higher Ed.) from the University of Sydney. Ranjit's teaching revolves around marketing strategy and international marketing. He was the recipient of the 2007 Faculty of Economics and Business Award for Excellence in Learning and Teaching of Research and Inquiry and awarded the 2008 Pearson Education Australia - New Zealand Marketing Academy (ANZMAC) Emerging Marketing Educator of the Year Award. Ranjit's research revolves around strategic marketing and the application of strategic marketing concepts in various contexts including international marketing. He has published in several journals including the Journal of Marketing Education, the European Journal of Marketing, the Journal of Business and Industrial Marketing and the Journal of Knowledge Management and Strategic Change. Ranjit has also supervised PhD, Doctor of Business Administration and Honours students.

Mark Wickham is a Lecturer in the discipline of marketing in the Faculty of Business at the University of Tasmania, Australia. Since joining the School of Management in 2000, Mark has built upon his experience in the retail and marketing industries to develop research programs focused on marketing strategy in the business-to-business context. Mark is also involved in computer-aided qualitative research methodologies and exploring the role of social responsibility in the development of business strategy. Mark earned his Ph.D. (in strategic management and economic policy development) atthe University of Tasmania, Australia in 2004. Mark has also published in several journals including the International Journal of Business and Strategy, the Journal of Marketing Communications, the Journal of Global Business Issues and the Journal of Managerial Psychology.