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Media/Impact: An Introduction to Mass Media, 13th Edition

Shirley Biagi

  • Copyright 2025
  • {{checkPublicationMessage('Published', '2024-06-10T00:00:00+0000')}}
Starting At $79.95 See pricing and ISBN options
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Media/Impact: An Introduction to Mass Media 13th Edition by Shirley Biagi
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Overview

Praised for its engaging writing style, currency and visual appeal, Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, focuses on today's digital mass media industries and support businesses as well as the legal, ethical, social, global and technological issues that these businesses face every day. The 13th edition focuses on how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The 13th edition delivers up-to-the-minute coverage on digital delivery, artificial intelligence, social media, streaming, global distribution, disinformation and challenges to the First Amendment.

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Meet the Authors

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Shirley Biagi

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

What's New

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  • Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, is well-organized into 16 chapters, divided into 3 sections (Section 1: Mass Media Industries, Section 2: Selling the Message and Section 3: Shaping the Message). More than 25 new DataPoints use statistics in a newly designed accessible format to enhance understanding and drive critical analysis.
  • Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, also includes eight TimeFrames, or chronological one-page graphics in each media industry chapter showing significant dates in the historic development of each industry.
  • Five types of Media/Impact Feature Boxes (Impact/Spotlight, Impact/Money, Impact/Digital, Impact/Social and Impact/Global) emphasize contemporary subjects, inclusion and the media's ongoing digital transformation.

Features

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  • Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, emphasizes the mass media as interconnected businesses helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television and the Internet.
  • Bringing text concepts to life, more than 300 carefully selected all-new photos, cartoons and illustrations throughout the book highlight timely trends and important issues in today's media business.
  • A marginal glossary of key terms runs throughout each chapter, giving students concise definitions right where they need them and helping them build a media vocabulary.
  • Each chapter features robust concluding materials, including a summary organized by headings that correspond to the chapter's major topics, key terms with related chapter page numbers and questions to engage students in critical analysis of the chapter and deepen their understanding.
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  • The marginal Glossary key terms are included with an alphabetical listing of Glossary terms and definitions included at the back of the book.
  • At the end of each chapter, this section includes a detailed review of each chapter's material, emphasizing key points. The Critical Questions section offers important questions for class discussions, student essays and projects.

Table of Contents

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Cover Page
Title Page
Copyright Page
Preface
Author’s Acknowledgments
About the Author
Section One. The Mass Media Industries
Chapter 01. Mass Media and Everyday Life
Chapter 02. Books: Rearranging the Page
Chapter 03. Newspapers: Mobilizing Delivery
Chapter 04. Magazines: Chasing the Audience
Chapter 05. Music Streaming Sounds
Chapter 06. Radio: Riding New Waves
Chapter 07. Movies: Digitizing Dreams
Chapter 08. Television: Switching Channels
Chapter 09. Digital Media: Widening the Web
Section Two. Selling the Message
Chapter 10. Advertising: Catching Consumers
Chapter 11. Public Relations: Promoting Ideas
Section Three. Focusing the Message
Chapter 12. News and Information: Staying Connected
Chapter 13. Social and Political Issues: Shaping the Arguments
Chapter 14. Law and Regulation: Reforming the Rules
Chapter 15. Mass Media Ethics: Taking Responsibility
Chapter 16. Global Media: Communicating Change
Glossary
Selected References
Chapter 1. Mass Media and Everyday Life
Chapter 2. Books: Rearranging the Page
Chapter 3. Newspapers: Mobilizing Delivery
Chapter 4. Magazines: Chasing the Audience
Chapter 5. Music: Streaming Sounds
Chapter 6. Radio: Riding New Waves
Chapter 7. Movies: Digitizing Dreams
Chapter 8. Switching Channels
Chapter 9. Digital Media: Widening the Web
Chapter 10. Advertising: Catching Consumers
Chapter 11. Public Relations: Promoting Ideas
Chapter 12. News and Information: Staying Connected
Chapter 13. Social and Political Issues: Shaping the Arguments
Chapter 14. Law and Regulation: Reforming the Rules
Chapter 15. Mass Media Ethics: Taking Responsibility
Chapter 16. Global Media: Communicating Change
Index

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  • ISBN-10: 8214135605
  • ISBN-13: 9798214135601
  • RETAIL $79.95

  • ISBN-10: 8214135516
  • ISBN-13: 9798214135519
  • RETAIL $197.95
Instructor Next Steps
Students: Buy now