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Overview
Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, encourages critical thinking about media, how it develops, operates, converges and impacts society. Global media environment, transformations in technology, culture and critical theory are introduced. History, theories and technical knowledge develop media literacy skills to prepare students for careers in online, interactive and traditional media. It includes new coverage of media developments, issues, policies, diversity, equity, inclusion, social media consumption, AI, COVID-19, international issues, online privacy and more. The Accrediting Council for Journalism and Mass Communication requires journalism history in the curriculum. The inclusion of history fulfills requirements for programs that cannot offer a stand-alone history course and serves as a guide for Media Literacy courses.
- A new social media chapter encourages students to think critically about how the social media culture experienced on their smartphones is transforming the media environment. The chapter examines trends in mobile and internet-based media consumption to understand how smartphones have become a dominating media form. Evolving standards are investigated that look ahead to changes students can expect from the computers they hold in their hands.
- Across several chapters, the new edition examines a revolution in advertising powered by the monitoring and manipulation of online behavior, even as privacy protections advance to slow the online advertising machine. Students will learn how they can take part in creating and, if they wish, profiting from user generated content.
- The television industry is being upended by the growth of streaming video, smartphones and the introduction of a new generation of digital television. The revised television chapter explains and documents changes that affect the ways students will experience television and the opportunities for them in the changing television environment. The extensively revised chapter explains the changes in the television environment for the benefit of instructors as well as students.
- Traditional media continue to evolve with technology, especially in the areas of news, books and magazines, as newer generations become more digitally savvy. This is discussed throughout the text and what this means for established print media and local to international markets.
- This edition illustrates trends through recent issues and events happening around the world and it discusses impacts on and influences from diversity, equity and inclusion as population demographics change.
- Figures: Updated with the latest data, vibrant visuals are integrated throughout capture key trends and statistics in an accessible and graphically appealing style.
- Media Literacy: Included within each media chapter, Media Literacy sections focus on key issues regarding the impact of media on culture and society, encouraging students to think critically and analyze issues related to their own consumption of media. This edition emphasizes privacy issues and changes in social media patterns that affect consumers.
- Featured Boxes: Three types of boxes appear in the text, each designed to target specific issues and pique students' interest: Media and Culture highlights cultural issues in the media, Technology Demystified clearly explains technological information and Your Media Career guides readers to "hot spots" in media industries.
- Hands-On Application: Helping students maximize their study time and course success, Stop & Review questions in each chapter enable students to assess their understanding of key material as they progress through the text, while Summary & Review sections conclude each chapter with questions and brief narrative answers.
- Timelines: These general dates of media evolution show students general trends and how changes happen faster in recent history.
1. The Changing Media.
2. Media and Society.
Part II: THE MEDIA.
3. Books.
4. Print and E-Newspapers.
5. Magazines.
6. Recorded Music.
7. Radio.
8. Film and Video.
9. Television.
10. Social Media.
11. Video Games.
12. Public Relations.
13. Advertising.
Part III: MEDIA ISSUES.
14. Media Uses and Impacts.
15. Media Policy and Law.
16. Media Ethics.
17. Global Communications Media.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
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ISBN: 9798214153926
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