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Media Now: Understanding Media, Culture, and Technology, 11th Edition

Joseph Straubhaar, Robert LaRose, Lucinda Davenport

  • {{checkPublicationMessage('Published', '2024-05-01T00:00:00+0000')}}
Starting At $79.95 See pricing and ISBN options
Media Now: Understanding Media, Culture, and Technology 11th Edition by Joseph Straubhaar/Robert LaRose/Lucinda Davenport

Overview

Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, encourages critical thinking about media, how it develops, operates, converges and impacts society. Global media environment, transformations in technology, culture and critical theory are introduced. History, theories and technical knowledge develop media literacy skills to prepare students for careers in online, interactive and traditional media. It includes new coverage of media developments, issues, policies, diversity, equity, inclusion, social media consumption, AI, COVID-19, international issues, online privacy and more. The Accrediting Council for Journalism and Mass Communication requires journalism history in the curriculum. The inclusion of history fulfills requirements for programs that cannot offer a stand-alone history course and serves as a guide for Media Literacy courses.

Joseph Straubhaar

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial professor in the School of Journalism and Media in the Moody College of Communication at the University of Texas at Austin. He previously served as Latino Media Studies Director in the Moody College of Communication and Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published numerous books, articles and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies and media flow and culture. He is still active in research and writing in global media, international communication and cultural theory, the digital divide in the United States and other countries and global television studies. In addition to his own research in Latin America, Asia and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia and presented seminars abroad on media research, television programming strategies and telecommunications privatization. Currently, he serves on the editorial boards of Communication Theory, International Journal of Communication, Media Industries, Chinese Journal of Communication, Journal of Latin American Communication Research, Studies in Latin American Popular Culture, Comunicación e Cultura and Revista Intercom. Visit Professor Straubhaar at https://moody.utexas.edu/faculty/joe-straubhaar.

Robert LaRose

Dr. Robert LaRose is an Emeritus full professor in the Department of Media and Information at Michigan State University. He was honored with the MSU William J. Beal Outstanding Faculty Award. Other accolades include the Outstanding Article Award of the Year in the field of communication from the International Communication Association and the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for "The Problem of Media Habits." Dr. LaRose conducts research on the uses and effects of the internet and has published and presented numerous articles, essays and book chapters on computer-mediated communication, social cognitive explanations of the internet and its effects on behavior, understanding internet usage, privacy and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Professor LaRose at http://saatchiart.com/rlarose.

Lucinda Davenport

Dr. Lucinda D. Davenport was recently inducted into the state of Michigan Journalism Hall of Fame. She has been recognized as an Outstanding Woman in Journalism and Mass Communication Education from the Association for Education in Journalism and Mass Communication (AEJMC) and MSU’s top Robert F. Banks Award for Institutional Leadership. Her credentials include national, state and university excellence in teaching awards, DEI and community engagement grants, national research awards and an alumna award from Ohio University. After 10 years she stepped aside as MSU’s Director of the School of Journalism, a nationally accredited program since 1949. She previously served as Associate Dean for Graduate Studies in the College of Communication Arts and Sciences, among other administrative positions. Her work focuses mainly on news media and innovative technology, media history, journalistic ethics and DEI. Dr. Davenport has professional experience in newspaper, radio, television, public relations and digital news, and she is known to be an innovator with digital news and journalism education. She earned her Ph.D. in mass communication from Ohio University, an MA in journalism from the University of Iowa and a BA double major in journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Dr. Davenport at https://comartsci.msu.edu/our-people/lucinda-d-davenport.
  • A new social media chapter encourages students to think critically about how the social media culture experienced on their smartphones is transforming the media environment. The chapter examines trends in mobile and internet-based media consumption to understand how smartphones have become a dominating media form. Evolving standards are investigated that look ahead to changes students can expect from the computers they hold in their hands.
  • Across several chapters, the new edition examines a revolution in advertising powered by the monitoring and manipulation of online behavior, even as privacy protections advance to slow the online advertising machine. Students will learn how they can take part in creating and, if they wish, profiting from user generated content.
  • The television industry is being upended by the growth of streaming video, smartphones and the introduction of a new generation of digital television. The revised television chapter explains and documents changes that affect the ways students will experience television and the opportunities for them in the changing television environment. The extensively revised chapter explains the changes in the television environment for the benefit of instructors as well as students.
  • Traditional media continue to evolve with technology, especially in the areas of news, books and magazines, as newer generations become more digitally savvy. This is discussed throughout the text and what this means for established print media and local to international markets.
  • This edition illustrates trends through recent issues and events happening around the world and it discusses impacts on and influences from diversity, equity and inclusion as population demographics change.
  • Figures: Updated with the latest data, vibrant visuals are integrated throughout capture key trends and statistics in an accessible and graphically appealing style.
  • Media Literacy: Included within each media chapter, Media Literacy sections focus on key issues regarding the impact of media on culture and society, encouraging students to think critically and analyze issues related to their own consumption of media. This edition emphasizes privacy issues and changes in social media patterns that affect consumers.
  • Featured Boxes: Three types of boxes appear in the text, each designed to target specific issues and pique students' interest: Media and Culture highlights cultural issues in the media, Technology Demystified clearly explains technological information and Your Media Career guides readers to "hot spots" in media industries.
  • Hands-On Application: Helping students maximize their study time and course success, Stop & Review questions in each chapter enable students to assess their understanding of key material as they progress through the text, while Summary & Review sections conclude each chapter with questions and brief narrative answers.
  • Timelines: These general dates of media evolution show students general trends and how changes happen faster in recent history.
Part I: MEDIA AND THE INFORMATION AGE.
1. The Changing Media.
2. Media and Society.
Part II: THE MEDIA.
3. Books.
4. Print and E-Newspapers.
5. Magazines.
6. Recorded Music.
7. Radio.
8. Film and Video.
9. Television.
10. Social Media.
11. Video Games.
12. Public Relations.
13. Advertising.
Part III: MEDIA ISSUES.
14. Media Uses and Impacts.
15. Media Policy and Law.
16. Media Ethics.
17. Global Communications Media.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 8214153921
  • ISBN-13: 9798214153926
  • RETAIL $84.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 8214135710
  • ISBN-13: 9798214135717
  • RETAIL $79.95

  • ISBN-10: 8214135621
  • ISBN-13: 9798214135625
  • RETAIL $187.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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ISBN: 9798214153926
MindTap for Straubhaar/Larose/Davenport Media Now: Understanding Media, Culture, and Technology, 11th edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the ebook.