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MindTap for Dibb, Marketing Concepts and Strategies,12 months Instant Access, 9th Edition
Starting At $79.95
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Overview
This title is available with MindTap, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.
- Updated throughout to reflect the impact on marketing of COVID-19, Brexit, the UN 17 Sustainable Development Goals and social marketing such as social media influencers to ensure students comprehend the changes taking place in the world of marketing.
- Engaging new cases including: Tesco (sustainability and recycling of plastic); ‘Where next for the gig economy?’; ‘Update your brand’; and ‘Repurposing the high street’ allow students to gain a deeper appreciation and stimulate discussion through relatable content.
- Coverage of hot topics includes: COVID-19, technology and marketing, food security, and supply chain hold-ups ensure students understand the latest issues that marketers must overcome.
- The accompanying, updated MindTap features a wide range of assignments and practice tests as well as scenario-based questions and video cases.
- An accessible text written in a clear and comprehensible style helps students develop a critical understanding of the principles and concepts of marketing and apply them to specific markets and industries.
- Engaging content with pertinent examples encourages students to review, evaluate, and apply detailed knowledge and subsequently understand the linkage between marketing and the whole business, including financial analysis, decision-making and strategic awareness.
- A wide range of pedagogical features including Building Customer Relationships boxes, Case studies and Applied mini-cases allow students to gain practical insight into the marketing environment for informed judgements about marketing strategy and their significance to organizations.
- This title is available with MindTap, a flexible online learning solution that provides you with all the tools students need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track their progress.
- A fully updated companion website is available to support you including PowerPoint slides, Instructor Manual, and a Cognero Test Bank.
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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.
This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.
This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.
Standalone Digital Access — Ultimate Value
Recommended and most popular
- ISBN-10: 147377862X
- ISBN-13: 9781473778627
- RETAIL $79.95