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Overview
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you to track progress, identify learning gaps and support every student. With it, students get full access to their eBooks, along with a wide range of supplemental materials, including practice activities and study support to help them build confidence, master course concepts and build real-world skills.
Use MindTap for Guffey/Loewy's "Essentials of Business Communication," 13th Edition, as-is, or personalize it to meet your specific course needs. You can also integrate MindTap into your existing Learning Management System (LMS), keeping everything you need in one place.
- Grammar Diagnostic: Assess students’ skills early, provide personalized feedback and guide targeted review to strengthen grammar and mechanics.
- Targeted grammar support: Tutorials and low-stakes check-ups help students review key topics and strengthen skills identified in the pre-course diagnostic.
- Learn It modules: Bite-sized, self-paced learning in MindTap builds foundational understanding one objective at a time.
- Writing Assignments: Students respond to real-world prompts, applying written skills to deepen understanding, build business acumen and strengthen communication.
- Connect It: Use AI-powered coaching and auto-grading to help students build real-time communication and critical thinking skills through short video responses.
1. Communicating at Work in the Age of AI.
Unit II: THE WRITING PROCESS IN THE DIGITAL ERA.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Unit III: WORKPLACE COMMUNICATION.
5. Short Workplace Messages, Digital Media, and AI.
6. Positive and Neutral Messages.
7. Bad-News Messages.
8. Persuasive and Sales Messages
Unit IV: BUSINESS REPORTS AND PROPOSALS—BEST PRACTICES.
9. Informal Reports.
10. Proposals and Formal Reports.
Unit V: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.
11. Professionalism at Work: Business Etiquette, Teamwork, and Meetings.
12. Business Presentations.
Unit VI: EMPLOYMENT COMMUNICATION.
13. The Job Search, Résumés, and Cover Messages in the Age of AI.
14. Interviewing and Following Up.
Appendix A: Document Format Guide.
Appendix B: Citation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).
Glossary (Available within MindTap).
Endnotes.
Index.