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MindTap for Verderber/Sellnow's Communicate!, 1 term Instant Access, 16th Edition

Kathleen S. Verderber, Deanna Sellnow, Rudolph F. Verderber

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Starting At $84.95 See pricing and ISBN options
MindTap for Verderber/Sellnow's Communicate!, 1 term Instant Access 16th Edition by Kathleen S. Verderber/Deanna Sellnow/Rudolph F. Verderber

Overview

MindTap (today's leading digital platform) for Verderber/Sellnow’s Communicate!, 16th Edition, gives you complete control of your course -- equipping you to craft unique learning experiences that challenge students, build confidence and elevate performance. A streamlined learning path and redesigned assessments minimize reader distraction, while dual-pane assignments pair readings side-by-side with assessments. MindTap presents complex concepts using a blend of engaging narrative and media assets clearly linked to assessments. Students can start applying concepts to real-world situations from the beginning of your course with content that progresses from understanding core concepts to critical thinking and, ultimately, to application. A distinctive, personalized study plan, based on individual performance, helps students stay focused and enables them to easily pinpoint areas for further study and practice. Exclusive Instructor Tools allow you to customize course content to your needs and tailor assessments to match the specific language and style of your course. New Instructor Reports provide actionable insights into student performance and present opportunities for just-in-time intervention. Use MindTap for Verderber/Sellnow’s Communicate!, 16th Edition, as-is or customize it to meet your specific needs. You can even integrate it easily into your LMS.

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.

Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.

Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.
  • MindTap's outcomes-based learning design propels students from memorization to mastery. It is the only platform today that gives you complete ownership of your course. With MindTap you can challenge every student, build confidence and empower today's learners to be unstoppable.
  • ANCHOR LEARNING WITH IMPROVED LEARNING PATH DESIGN. MindTap helps students focus by dividing the Learning Path into groups of 10-minute activities that are anchored to a single concept. MindTap presents concepts by pairing assessment and content in a visually captivating side-by-side format.
  • IDENTIFY KNOWLEDGE GAPS. New Pre-course Diagnostic Activities allow your students to identify gaps in any relevant foundational skills and pursue remedial help before starting your class. Built-in analytics enable you to identify students who may require additional support and pinpoint topics where your entire class may need remediation.
  • PERSONALIZE REPORTS AND ACTIVITIES. MindTap's new personalized reporting capabilities offer targeted support activities that deliver actionable insights, content and tools. You have the information you need to work with students to address specific, key learning needs and to ensure their progress and success.
  • PROVIDE LEARNING ON THE GO. Offer your students the flexibility they need to fit learning into their day -- wherever they are and using whatever approach works best for them. Bite-sized content that students can review on a smartphone or tablet keep learning engaging, even on the go.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and focused resources. With MindTap you give your students the power to read, listen and study on their phones -- so they can learn on their own terms.
  • EMPOWER STUDENTS TO REACH THEIR POTENTIAL. Gain actionable insights into student engagement with MindTap's metrics. Identify topics troubling your entire class and instantly communicate with struggling students. You can track your class' performance down to the learning objective and curate your lectures in real-time to respond to distinct class-wide needs. Students can track their scores and take the guesswork out of studying with performance reports and personalized study materials that help them progress toward their goals.
  • CONTROL YOUR COURSE, YOUR CONTENT. Only MindTap gives you complete control of your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content, including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • COUNT ON OUR DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap is not simply a comprehensive tool -- it's a network of support from a personalized team eager to further your success. We're ready to help -- from setting up your course to tailoring MindTap resources to meet your specific objectives. You’ll be ready to make an impact from day one. We’ll be right here to help you and your students throughout the semester -- and beyond.
  • WANT MORE CONTENT BUT SHORT ON TIME? MindTap's new Activity Builder lets you instantly access vetted, additional content and some of today's most relevant, engaging, practical activities to further customize your course.
Universal Learning Path Features THAT MAKE A DIFFERENCE:
LEARNING PATH FEATURE: WHY SHOULD I CARE?
Immediately engage students with new Why Should I Care? activities. These features connect the upcoming chapter to an authentic, real-world scenario designed to pique engagement and emphasize relevance. Use these activities to ensure students read material before class and to trigger lively in-class discussion.
LEARNING PATH FEATURE: CHAPTER-LEVEL EBOOK.
Immediately engage students with a dynamic eBook that brings the value, concepts and applications of the printed text to life. Students open an active learning experience as each chapter provides opportunities to interact with content using the approach that's best for the individual learner.
LEARNING PATH FEATURE: LEARN ITS MULTIMEDIA SUPPORT.
Easily add the excitement of multimedia instruction to your course to supplement textbook learning. MindTap's Learn Its offer small sections of instruction that highlights the most important concepts in each chapter. Learn Its reinforce the text's instruction and even approach concepts in a different way to promote student choice and autonomy with personalizing learning. You can assign Learn Its to ensure that students have read and understand key concepts before class.
LEARNING PATH FEATURE: APPLICATION-DRIVEN CHAPTER ASSIGNMENTS.
Assign MindTap's carefully designed, practically focused chapter homework to ensure your students know how to apply what they have learned.
LEARNING PATH FEATURE: CLASS-TESTED CHAPTER QUIZZES.
Use MindTap's carefully curated chapter quizzes to assess student performance and immediately identify class-wide learning needs.
LEARNING PATH FEATURE: FOCUSED CHAPTER MINI CASES.
Build skills in real-world data analysis and hone your students critical thinking with brief, yet power-packed, mini cases for each chapter.

Unit I: FOUNDATIONS OF COMMUNICATION.
1. Foundations of Communication.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
Unit II: INTERPERSONAL COMMUNICATION AND RELATIONSHIPS.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Unit III: GROUP COMMUNICATION.
9. Communicating in Groups.
10. Group Leadership and Problem Solving.
Unit IV: PUBLIC SPEAKING.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Appendix: Interviewing.
References.
Index.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 0357799119
  • ISBN-13: 9780357799116
  • RETAIL $84.95