Request for consultation
Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
MindTap Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business, 6th Edition
Starting At $79.95
See pricing and ISBN options
Quick Navigation
Overview
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 6th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.
This product delivers in-depth coverage of fundamental business concepts, along with practical applications and real-world examples. It has been updated with new assessments like a new Making it Relevant activity to introduce the topics to students, Group Projects, and Business Plan assignments that promote applications, not just recall, of course concepts. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure.
- MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence, and empower them to be unstoppable.
- ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with MindTap’s preloaded, organized course materials. Teach more efficiently with interactive multimedia, assignments, quizzes, and more. And give your students the power to read, listen, and study on their phones, so they can learn on their terms.
- EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
- YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes, and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own, and highlight key text to aid their progress.
- A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool, it’s backed by a personalized team eager to support you. We help you set up your course and tailor it to your specific objectives, so you’ll be ready to make an impact from day one. And we’ll be standing by to help you and your students until the final day of the term.
- Making it Relevant: This activity engages students by getting them introduced to the topics at each part level by watching videos and reading interesting articles from various sources, including TED Talks and Forbes, that get students excited about the different aspects of the business world. Students will also be provided with some information about jobs they could get if they pursue a career in the business field. These activities will provide you, as an instructor, with some information about what their students are interested in based on how they answered when they take the self-assessment questionnaire at the end of these activities.
- The chapter content serves as a foundation and reference source for the course. Concept Checks are short, automatically graded assessments that appear in-line in the reader and allow students to check their understanding of key concepts one section at a time before moving on. These concept-based questions also allow you to ensure students are familiar with those concepts before coming to class so you can go further with the time you have. There are also valuable study tools like highlighting, note taking, dictionary, flashcards, a text-to-speech tool, and more.
- Chapter Video: Highlighting relevant companies, these videos and their corresponding activities help students solidify core chapter concepts by tying chapter themes or topics to real-world examples.
- Chapter Assignment: These pre-built assignments include scenario-based questions assessing comprehensive understanding of the entire chapter. These are automatically graded and include rejoinder feedback for right and wrong answers.
- “In the News”: At the end of the full learning path are chapter-specific, current articles written by business instructors that automatically feed/flow in to the learning path throughout the semester. These current events help students relate to concepts and see them applied in the real world while saving instructors time spent seeking out articles that apply to specific concepts.
- Five Online Appendices: Appendices provide in-depth exploration into the topics of “Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."
- You Make the Decision: Challenge students to think critically by placing them in a scenario where they must make decisions for a company and experience the outcomes of their decisions. Students are led down a path depending on which decision they make. Their company may succeed or fail depending on their decisions! Appearing at the beginning of each part, these activities act as a summative opportunity, ultimately aiding students in connecting concepts from multiple lessons.
- Group Projects and Role Play Activities: Designed to take the headaches out of managing group dynamics, these group assignments can automatically place students into groups based on matching mutual availability. Students work in teams – as they would in business – to tackle assignments related to each major part covered in the course. Utilizing tools like scheduling and hosting virtual meetings, sharing documents and videos, and assigning milestones and tasks, these activities provide students with experience working in teams and utilizing real-world collaboration tools.
- Adaptive Test Prep: Students often experience high anxiety around exams, and many of their study tools are at the chapter level. By covering multiple chapters and including questions similar to those they’ll see on an exam, students can use Adaptive Test Prep to prepare more efficiently, review areas requiring additional study, and be more confident about exam performance.
- Business Plan Assignments: These flexible, modular assignments allow you to assign a complete business plan in stages – or pick only specific sections to assign. Featuring fill-in-the-blank response fields for quick review of student-provided information and corresponding templates for students to complete and upload, these assignments present a flexible, course-integrated way to give students experience thinking through and building out a business plan.
Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Appendices:
Appendix A: Understanding Personal Finances and Investments.
Appendix B: Careers in Business.
Appendix C: Enhancing Union-Management Relations.
Appendix D: Risk Management and Insurance.
Appendix E: Business Law, Regulation, and Taxation.
Learning Path:
Making it Relevant: This activity engages students by getting them introduced to the topics at each part level by watching videos and reading interesting articles from various sources, including TED Talks and Forbes, that get students excited about the different aspects of the business world. Students will also be provided with some information about jobs they could get if they pursue a career in the business field. These activities will provide you, as an instructor, with some information about what their students are interested in based on how they answered when they take the self-assessment questionnaire at the end of these activities.
The chapter content serves as a foundation and reference source for the course. Concept Checks are short, automatically graded assessments that appear in-line in the reader and allow students to check their understanding of key concepts one section at a time before moving on. These concept-based questions also allow you to ensure students are familiar with those concepts before coming to class so you can go further with the time you have. There are also valuable study tools like highlighting, note taking, dictionary, flashcards, a text-to-speech tool, and more.
Chapter Assignment: These pre-built homework assignments include scenario-based questions with a variety of different problem types assessing comprehensive understanding of the entire chapter. These are automatically graded and include rejoinder feedback for right and wrong answers.
Video Quiz: Highlighting relevant companies, these videos and their corresponding activities help students solidify core chapter concepts by tying chapter themes or topics to real-world examples.
Study Tools: Students will find flashcards, lecture slides and Adaptive Test Prep, which allows students to ease the high anxiety that is often experienced around preparation for and taking exams.
You Make the Decision: Challenge students to think critically by placing them in a scenario where they must make decisions for a company and experience the outcomes of their decisions. Students are led down a path depending on which decision they make. Their company may succeed or fail depending on their decisions! Appearing at the beginning of each part, these activities act as a summative opportunity, ultimately aiding students in connecting concepts from multiple lessons.
Business Plan Assignments: These flexible, modular assignments allow you to assign a complete business plan in stages – or pick only specific sections to assign. Featuring fill-in-the-blank response fields for quick review of student-provided information and corresponding templates for students to complete and upload, these assignments present a flexible, course-integrated way to give students experience thinking through and building out a business plan.
Group Projects and Role Play Activities: These video activities at the part level, powered by YouSeeU, are designed to take the headaches out of managing group dynamics, these group assignments can automatically place students into groups based on matching mutual availability. Students work in teams – as they would in business – to tackle assignments related to each major part covered in the course. Utilizing tools like scheduling and hosting virtual meetings, sharing documents and videos, and assigning milestones and tasks, these activities provide students with experience working in teams and utilizing real-world collaboration tools.
Five Online Appendices: Appendices provide in-depth exploration into the topics of “Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."
“In the News”: At the end of the full learning path are chapter-specific, current articles written by business instructors that automatically feed/flow in to the learning path throughout the semester. These current events help students relate to concepts and see them applied in the real world while saving instructors time spent seeking out articles that apply to specific concepts.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Appendices:
Appendix A: Understanding Personal Finances and Investments.
Appendix B: Careers in Business.
Appendix C: Enhancing Union-Management Relations.
Appendix D: Risk Management and Insurance.
Appendix E: Business Law, Regulation, and Taxation.
Learning Path:
Making it Relevant: This activity engages students by getting them introduced to the topics at each part level by watching videos and reading interesting articles from various sources, including TED Talks and Forbes, that get students excited about the different aspects of the business world. Students will also be provided with some information about jobs they could get if they pursue a career in the business field. These activities will provide you, as an instructor, with some information about what their students are interested in based on how they answered when they take the self-assessment questionnaire at the end of these activities.
The chapter content serves as a foundation and reference source for the course. Concept Checks are short, automatically graded assessments that appear in-line in the reader and allow students to check their understanding of key concepts one section at a time before moving on. These concept-based questions also allow you to ensure students are familiar with those concepts before coming to class so you can go further with the time you have. There are also valuable study tools like highlighting, note taking, dictionary, flashcards, a text-to-speech tool, and more.
Chapter Assignment: These pre-built homework assignments include scenario-based questions with a variety of different problem types assessing comprehensive understanding of the entire chapter. These are automatically graded and include rejoinder feedback for right and wrong answers.
Video Quiz: Highlighting relevant companies, these videos and their corresponding activities help students solidify core chapter concepts by tying chapter themes or topics to real-world examples.
Study Tools: Students will find flashcards, lecture slides and Adaptive Test Prep, which allows students to ease the high anxiety that is often experienced around preparation for and taking exams.
You Make the Decision: Challenge students to think critically by placing them in a scenario where they must make decisions for a company and experience the outcomes of their decisions. Students are led down a path depending on which decision they make. Their company may succeed or fail depending on their decisions! Appearing at the beginning of each part, these activities act as a summative opportunity, ultimately aiding students in connecting concepts from multiple lessons.
Business Plan Assignments: These flexible, modular assignments allow you to assign a complete business plan in stages – or pick only specific sections to assign. Featuring fill-in-the-blank response fields for quick review of student-provided information and corresponding templates for students to complete and upload, these assignments present a flexible, course-integrated way to give students experience thinking through and building out a business plan.
Group Projects and Role Play Activities: These video activities at the part level, powered by YouSeeU, are designed to take the headaches out of managing group dynamics, these group assignments can automatically place students into groups based on matching mutual availability. Students work in teams – as they would in business – to tackle assignments related to each major part covered in the course. Utilizing tools like scheduling and hosting virtual meetings, sharing documents and videos, and assigning milestones and tasks, these activities provide students with experience working in teams and utilizing real-world collaboration tools.
Five Online Appendices: Appendices provide in-depth exploration into the topics of “Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."
“In the News”: At the end of the full learning path are chapter-specific, current articles written by business instructors that automatically feed/flow in to the learning path throughout the semester. These current events help students relate to concepts and see them applied in the real world while saving instructors time spent seeking out articles that apply to specific concepts.
Compare Buying Options
{{collapseContainerClosed['compare-buying-options'] ? 'Show More' : 'Show Less'}}
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.
This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.
This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.
Standalone Digital Access — Ultimate Value
Recommended and most popular
- ISBN-10: 1337386979
- ISBN-13: 9781337386975
- RETAIL $79.95