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MindTap Marketing, 1 term (6 months) Instant Access for Babin's Essentials of Marketing Research, 7th Edition

Barry J. Babin

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-09-11T00:00:00+0000')}}
Starting At $89.95 See pricing and ISBN options
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MindTap Marketing, 1 term (6 months) Instant Access for Babin's Essentials of Marketing Research 7th Edition by Barry J. Babin
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Overview

MindTap Marketing for Babin’s Essentials of Marketing Research, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.

MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. The Applications in the News section provides relevant articles that encourage students to apply the concepts they have learned to real-world examples. Additional chapters are provided not available in the print book. Case studies are included at the end of each chapter.

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Meet the Authors

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Barry J. Babin

Barry J. Babin has authored more than 100 research publications in some of today's most prestigious peer-reviewed research periodicals such as the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Psychology and Marketing, Journal of the Academy of Marketing Science and the International Journal of Wine Business Research. Dr. Babin is currently Phil B. Hardin Professor of Marketing and Chair of the Department of Marketing, Analytics, & Professional Sales in the Ole Miss School of Business Administration. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi, Outstanding Researcher in the COB at Louisiana Tech University, the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award and the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research. He has also been recognized with the Academy of Marketing Science’s prestigious Harold W. Berkman Distinguished Service Award and the AMS/Vector Marketing Distinguished Marketing Educator Award. Dr. Babin is a past president of the Academy of Marketing Science and the Society for Marketing Advances and has been recognized as a distinguished fellow of both organizations. His research focuses on the effect of the service environment in creating value for employees and customers and on the impact of big data on consumer liberty. He offers expertise in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His teaching specialties involve advanced methods of marketing and consumer research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, Mexico, New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United Kingdom.

Features

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  • MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.
  • EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.
  • YOUR COURSE. YOUR CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • A DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.

Table of Contents

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Part 1: INTRODUCTION.
1.The Role of Marketing Research.
2. Harnessing Big Data into Better Decisions.
3. The Marketing Research Process.
4. The Human Side of Marketing Research: Organizational and Ethical Issues.
Part II: DESIGNING RESEARCH STUDIES.
5. Qualitative Research Tools.
6. Secondary Data Research in a Digital Age.
7. Survey Research.
8. Observation.
9. Conducting Marketing Experiments.
Part III: MEASUREMENT.
10. Measurement and Attitude Scaling.
11. Questionnaire Design.
Part IV: SAMPLING AND STATISTICAL THEORY.
12. Sampling Designs and Sampling Procedures.
13. Big Data Basics: Describing Samples and Populations.
Park V: BASIC DATA ANALYTICS.
14. Basic Data Analysis.
15. Testing for Differences between Groups and for Predictive Relationships.
16. Communicating Research Results.
Part VI: MARKETING ANALYTICS TOOLS.
17. Beyond the Basics in Basic Data Analysis.
18. Advanced Topics in Linear Analytics.
19. Testing Hypotheses with GLM Procedures.
20. Introducing Multivariate Data Analysis.
21. Multivariate Data Analysis: Analytics with Interdependence Techniques.
22. Primer on Structural Equations Modeling.
Part VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.
Comprehensive Cases
Appendix: Statistical Tables.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1337693669
  • ISBN-13: 9781337693660
  • RETAIL $89.95
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Students: Buy now