Charles W. Lamb/Joe F. Hair/Carl McDaniel
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Available 1 January 2027
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About This Product

Lamb/Hair/McDaniel’s "MKTG," 15th Edition helps you bring marketing concepts to life through real-world examples, practical applications, and relevant business insights. Supported by a clear, concise writing style and organized structure, this edition guides students through essential marketing concepts while highlighting the relevance of today’s environment. Through enhanced coverage on timely topics, including artificial intelligence, digital marketing, emerging social and cultural trends, and evolving marketplace dynamics, "MKTG," 15th Edition helps you connect core marketing principles to current marketing practices while supporting engaging classroom discussions.