MindTap for Pride/Hughes/Kapoor's Foundations of Business, 1 term Instant Access, 7th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Copyright 2023
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MindTap for Pride/Hughes/Kapoor's Foundations of Business, 1 term Instant Access 7th Edition by William M. Pride/Robert J. Hughes/Jack R. Kapoor

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Meet the Authors
Features
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Overview

Today's leading digital platform, MindTap for Pride/Hughes/Kapoor’s Foundations of Business, 7th Edition, gives you complete control of your course—equipping you to craft unique learning experiences that challenge students, build confidence and elevate performance.

A streamlined learning path and redesigned assessments minimize reader distraction, while dual-pane assignments for students pair readings side-by-side with assessments. MindTap presents complex concepts using a blend of engaging narrative and media assets clearly linked to assessments. So, students can start applying concepts to real-world situations from the beginning of your course with content that progresses from understanding core concepts to critical thinking and, ultimately, application. A distinctive, personalized study plan, based on individual performance, helps students stay focused and enables them to easily pinpoint areas for further study and practice.

Exclusive Instructor Tools allow you to customize course content to your needs and tailor assessments to match the specific language and style of your course. New Instructor Reports provide actionable insights into student performance and present opportunities for just-in-time intervention.

Use MindTap for Pride/Hughes/Kapoor’s Foundations of Business, 7th Edition as-is or customize it to meet your specific needs. You can even integrate it easily into your LMS.

Meet the Authors

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William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes

Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- "It’s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There’s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world."

Jack R. Kapoor

Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division’s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

Features

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MindTap's outcomes-based learning design propels students from memorization to mastery. It’s the only platform today that gives you complete ownership of your course. With MindTap you can challenge every student, build confidence and empower today's learners to be unstoppable.
ANCHOR LEARNING WITH IMPROVED LEARNING PATH DESIGN. MindTap helps students focus by dividing the Learning Path into groups of 10-minute activities that are anchored to a single concept. MindTap presents concepts by pairing assessment and content in a visually captivating side-by-side format.
IDENTIFY KNOWLEDGE GAPS. New Pre-course Diagnostic Activities allow your students to identify gaps in any relevant foundational skills and pursue remedial help before starting your class. Built-in analytics enable you to identify students who may require additional support and pinpoint topics where your entire class may need remediation.
PERSONALIZE REPORTS AND ACTIVITIES. MindTap's new personalized reporting capabilities offer targeted support activities that deliver actionable insights, content and tools. You have the information you need to work with students to address specific, key learning needs and ensure their progress and success.
PROVIDE LEARNING ON THE GO. Offer your students the flexibility they need to fit learning into their day -- wherever they are and using whatever approach works best for them. Bite-sized content and activities that students can complete on a smartphone or tablet keep learning engaging, even on the go.
ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and focused resources. With MindTap you give your students the power to read, listen and study on their phones–so they can learn on their own terms.
EMPOWER STUDENTS TO REACH THEIR POTENTIALS. Gain actionable insights into student engagement with MindTap's twelve distinct metrics. Identify topics troubling your entire class and instantly communicate with struggling students. You can track your class' performance down to the learning objective and curate your lectures in real-time to respond to distinct class-wide needs. Students can track their scores and take the guesswork out of studying with performance reports and personalized study materials that help them progress toward their goals.
CONTROL YOUR COURSE, YOUR CONTENT. Only MindTap gives you complete control of your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content, including OER. Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
COUNT ON OUR DEDICATED TEAM, WHENEVER YOU NEED THEM. MindTap is not simply a comprehensive tool – it's a network of support from a personalized team eager to further your success. We're ready to help—from setting up your course to tailoring MindTap resources to meet your specific objectives. You’ll be ready to make an impact from day one. And, we’ll be right here to help you and your students throughout the semester—and beyond.
ARE YOU READY? PRE-LABS. With MindTap, you can assign customizable Pre-lab Learning Modules to ensure that students come to your wet lab ready and able to make the most of lab resources. WANT MORE CONTENT BUT SHORT ON TIME? MindTap's new Activity Builder lets you instantly access vetted, additional content and some of today's most relevant, engaging, practical activities to further customize your course.

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UNIVERSAL LEARNING PATH FEATURES THAT MAKE A DIFFERENCE:

LEARNING PATH FEATURE: WHY SHOULD I CARE?
Immediately engage students with new Why Should I Care? activities. These features connect the upcoming chapter to an authentic, real-world scenario designed to pique engagement and emphasize relevance. Use these activities to ensure students read material before class and to trigger lively in-class discussion.

LEARNING PATH FEATURE: CHAPTER-LEVEL EBOOK.
Immediately engage students with a dynamic eBook that brings the value, concepts and applications of the printed text to life. Students open an active learning experience as each chapter provides opportunities to interact with content using the approach that's best for the individual learner.

LEARNING PATH FEATURE: LEARN ITS MULTIMEDIA SUPPORT.
Easily add the excitement of multimedia instruction to your course to supplement textbook learning. MindTap's Learn Its offer small sections of instruction that highlights the most important concepts in each chapter. Learn Its reinforce the text's instruction and even approach concepts in a different way to promote student choice and autonomy with personalizing learning. You can assign Learn Its to ensure that students have read and understand key concepts before class.

LEARNING PATH FEATURE: APPLICATION-DRIVEN CHAPTER ASSIGNMENTS.
Assign MindTap's carefully designed, practically focused chapter homework to ensure your students know how to apply what they have learned.

LEARNING PATH FEATURE: CLASS-TESTED CHAPTER QUIZZES.
Use MindTap's carefully curated chapter quizzes to assess student performance and immediately identify class-wide learning needs.

LEARNING PATH FEATURE: FOCUSED CHAPTER MINI CASES.
Build skills in real-world data analysis and hone your students critical thinking with brief, yet power-packed, mini cases for each chapter.

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MindTap Options

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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