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New!

Business Communication and Character, 12th Edition

Amy Newman

  • {{checkPublicationMessage('Available 16 March 2026', '2026-03-16T00:00:00+0000')}}
Starting At $249.95 See pricing and ISBN options
Business Communication and Character 12th Edition by Amy Newman

Overview

Newman's "Business Communication and Character," 12th Edition, elevates students’ unique voice to distinguish their communication in the workplace. This text supports your course goals with a communication model—character check, audience analysis, message and medium (CAM)—for planning and developing messages that reflect well on students and are tailored to the audience to achieve communication objectives. Clear guidance is provided for leveraging AI while maintaining authorship as well as guidance for an AI-powered job search. The text's written, oral and visual skill development honors multiple perspectives, supports neurodivergent students and provides tips for all students to produce their best work. Real messages from company leaders illustrate business communication principles in practice. Self-reflection questions throughout the book allow for deeper, more personal development.

Amy Newman

Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management. As a senior lecturer for 17 years, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Ms. Newman also served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Ms. Newman was also an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and received grants to develop technology-based learning solutions. She also developed several online courses for working professionals through eCornell. Prior to joining Cornell, Ms. Newman spent 20 years working for large companies, such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Ms. Newman is also author of BUILDING LEADERSHIP CHARACTER and several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.
Part I: COMMUNICATING CHARACTER AND BUILDING BUSINESS RELATIONSHIPS.
1. Business Communication and Character.
2. Team and Interpersonal Communication.
3. Communicating Across Differences.
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. Writing and Designing.
5. Improving Your Writing Style.
Part III: CRAFTING WRITTEN MESSAGES.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part IV: PREPARING DATA AND WRITING REPORTS.
9. Managing and Visualizing Data.
10. Writing Reports.
Part V: DEVELOPING AND DELIVERING PRESENTATIONS AND VISUALS.
11. Developing Presentations and Visuals.
12. Delivering Presentations.
Part VI: PRESENTING YOURSELF FOR EMPLOYMENT.
13. Writing for the Job Search.
14. Interviewing and Starting a New Job.

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  • ISBN-10: 8214052246
  • ISBN-13: 9798214052243
  • RETAIL $249.95