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Sports and Entertainment Marketing, Student Edition, 6th Edition

Ken Kaser, Dotty B. Oelkers

  • Copyright 2028
  • {{checkPublicationMessage('Available 4 January 2027', '2027-01-04T00:00:00+0000')}}
Starting At $104.95 See pricing and ISBN options
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Sports and Entertainment Marketing, Student Edition 6th Edition by Ken Kaser/Dotty B. Oelkers
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Overview

SPORTS AND ENTERTAINMENT MARKE TING STUDENT EDITION

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Meet the Authors

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Ken Kaser

Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

Dotty B. Oelkers

Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.

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  • ISBN-10: 8214125332
  • ISBN-13: 9798214125336
  • RETAIL $104.95
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Students: Buy now