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Overview
Guide your students to small business success with Longenecker/Petty/Palich/Hoy's best-selling SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This edition's comprehensive approach and precedent-setting, current coverage provides innovative tools and engaging examples with an integrated resource package that includes MindTap digital resources and LivePlan business plan software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Current cases and activities sharpen skills in decision making, while revisions address today's gig economy and current advancements in business. Expanded coverage of the business plan highlights the Business Model Canvas while updates in financial statement coverage focus on the needs of small business owners. This edition remains as engaging and practical as the first edition that inspired the market more than 50 years ago.
- NEW, SIGNIFICANT COVERAGE OF TODAY'S GIG ECONOMY PREPARES STUDENTS FOR BUSINESS OPERATIONS TODAY. This edition's new section equips students with the understanding and confidence to embrace the flexibility, mindset and potential that today's current gig economy brings to businesses today.
- SUBSTANTIAL EXPANSION OF THE BUSINESS PLAN CHAPTER (CH. 6) PROVIDES ADDITIONAL IN-DEPTH DISCUSSION AND TOOLS. Expanded coverage of the business plan offers more detailed discussions of the business model and its relationship to the business plan. In addition, a new section explains use of the Business Model Canvas, an extremely important and popular tool for leading organizations and start-ups.
- REWRITTEN CHAPTER ON FINANCIAL STATEMENTS (CH. 10) FOCUSES ON NEEDS OF THE SMALL BUSINESS OWNER. This edition's chapter on financial statements is revised to clarify and emphasize information that's applicable now and in the future when the student owns a small business. Readers learn specifically what important information the financial statements tell small business owners about their businesses, without being unnecessarily complicated.
- EXPANDED AND NEW CONTENT IN THE STARTUP CHAPTER (CH. 3) HIGHLIGHTS INNOVATION AND OPPORTUNITY. This edition's section on "Using Innovative Thinking to Identify Business Ideas" in the startup chapter (Ch. 3) is now extended and reorganization to provide more insights for your students. In addition, the authors have introduced a new "Opportunity Kaleidoscope" within that section.
- IMPORTANT CONTENT DESCRIBES THE BUSINESS MODEL CANVAS. This edition's presentation, designed specifically for students in your small business course, introduces the Business Model Canvas popularized by Alexander Osterwalder. This explanation lays a foundation for students to delve into more in-depth explanations of tool available through many sources online.
- CLEAR COVERAGE OF FINANCIAL STATEMENTS HIGHLIGHTS CROWDFUNDING AND OTHER DEVELOPMENTS. The authors consistently revise the book's presentation on financial statements to keep content relevant and readable. Coverage now examines crowdfunding as a method for raising capital and reviews its effectiveness in current times. A new presentation explores how to set prices for a service business today. This content builds upon the current introduction to product pricing with information on freemium pricing.
- CLEARLY LABELED CONTENT RELATED TO LEARNING OBJECTIVES AND FREQUENT SUMMARIES ENHANCE UNDERSTANDING. All content that corresponds to the learning objectives at the beginning of each chapter is recapped in every end-of-chapter summary. Numbered icons in the margins indicate where coverage related to each learning objective appears throughout the chapter for quick reference and time savings in review.
- MINDTAP AND OTHER ONLINE RESOURCES PROVIDE INSTANT TOOLS FOR LEARNING AND FEEDBACK. Your students can review digital videos, useful business plan templates, interactive quizzes and e-lectures. Key questions lead students through the process of building their own business plans while ensuring that they focus on the pertinent, not the peripheral. LivePlan business plan software allows your students to even complete their business plans online. In addition, MindTap gives you the ability to track student progress and identify at-risk students while it's still early enough to help.
- THOUGHT-PROVOKING, CURRENT CASES HIGHLIGHT STUDENT-FRIENDLY COMPANIES AND ORGANIZATIONS. Students apply the concepts they learn in each chapter to realistic entrepreneurial situations in cases at the end of the text. These current cases highlight familiar companies and organizations and reflect the most recent changes in business today.
2. Integrity, Ethics and, Social Entrepreneurship.
3. Starting a Small Business.
4. Franchising and Buyouts.
5. The Family Business.
6. Visualizing the Dream: The Business Model and Business Plan
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
9. The Location Plan.
10. Understanding a Firm's Financial Statements.
11. Forecasting Financial Requirements.
12. A Firm's Sources of Financing.
13. Planning for the Harvest.
14. Building Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit Decisions.
17. Promotional Planning.
18. Global Opportunities for Small Business.
19. Professional Management and the Small Business.
20. Managing Human Resources.
21. Managing Operations.
22. Managing the Firm's Assets.
23. Managing Risk in the Small Business.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
FOR STUDENTS
MindTap for Longenecker/Petty/Palich/Hoy's Small Business Management: Launching & Growing Entrepreneurial Ventures, 1 term Instant Access
ISBN: 9780357718827
MindTap for Longenecker/Petty/Palich/Hoy’s Small Business Management: Launching & Growing Entrepreneurial Ventures, 20th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You.
MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.