Strategic Management: Concepts and Cases: Competitiveness and Globalization, Cengage International Edition | 14th Edition

Michael A. Hitt/R. Duane Ireland/Robert E. Hoskisson/Jeffrey S. Harrison

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ISBN: 9798214493572

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About This Product

Introduce strategic management with the market-leading text that sets the standard for this course. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson/Harrison's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CENGAGE INTERNATIONAL EDITION, 14E provides an intellectually rich, yet practical, analysis of strategic management. The authors combine a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages and create value for stakeholders. Twenty business cases cover U.S. and international businesses across many industries. Cutting-edge research provides a strong global focus and helps students interpret the actions of more than 600 emerging or established companies. Almost all Opening Cases, Strategic Focus segments and mini-cases are new, and MindTap and Cengage Infuse online resources are also available to help students become strategic leaders.