Strategic Marketing Management: A Process Based Approach | 1st Edition

Luiz Moutinho/Geoff Southern
Product cover for Strategic Marketing Management: A Process Based Approach 1st Edition by Luiz Moutinho/Geoff Southern
Copyright 2010 | {{checkPublicationMessage('Published', '2009-11-18T00:00:00+0000')}}
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STRATEGIC MARKETING MANAGEMENT : A PROCESS BASED APPROACH