Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
Your form is submitting...
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Email Address is required. 'Email Address' must contain at least 0 characters 'Email Address' cannot exceed 0 characters Please enter a valid Email Address
Institution is required.
Discipline is required.
Country is required.
State is required.
Cengage, at your service! How can we best meet your needs? is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Writing Guidelines for Business Students, 6th Edition | AU/NZ

Lisa Emerson

  • Copyright 2022
  • {{checkPublicationMessage('Published', '2021-11-30T00:00:00+0000')}}
Starting At $59.95 See pricing and ISBN options
Instructor Next Steps
Students: Buy now
Writing Guidelines for Business Students 6th Edition by Lisa Emerson
Quick Navigation

Overview

Emerson, Writing Guidelines for Business Students is a concise yet comprehensive reference for all business students, covering various assignments that they will be exposed to during their studies including reports, case studies, reviews and online articles.

The only guide in the market that focuses specifically on skills for business students, this is a reader-friendly text which helps students master the expectations of business writing skills at university.

The early chapters focus on research and writing, and the latter chapters and appendices pursue more specialised aspects of assignments, which allows the resource to be used as a reference tool throughout a business degree.

Instructor companion website includes instructor manual, PowerPoints, checklists and worksheets.

{{readMore['overview'] ? 'Read More' : 'Read Less'}}

Meet the Authors

{{collapseContainerClosed['meet-the-author'] ? 'Show More' : 'Show Less'}}

Lisa Emerson

Lisa Emerson is the Director of Teaching and Learning at Massey University. Lisa teaches into varied areas including science writing and science communication, academic writing, and writing centre theory and practice. She has taught academic writing in all disciplines (business, education, social sciences, science and technology) as well as creative writing and life writing. As well as this, Lisa has interests in New Zealand writing programs, and learning advising in New Zealand.

What's New

{{collapseContainerClosed['whats-new'] ? 'Show More' : 'Show Less'}}
  • New worksheets available through the instructor companion website
  • New Chapter 5: How to think about assessment
  • Updated to reflect the 7th edition of the APA Style Guide

Features

{{collapseContainerClosed['features'] ? 'Show More' : 'Show Less'}}
  • The guide focuses specifically on skills for business students and provides practical advice for assignments business students are exposed to during their studies, including reports, case studies, reviews and online articles
  • The chapters transition from basic research and writing to specialised aspects of business writing which means the resource acts as a guide for first-year students and can be used as a reference for the remainder of their studies
  • Study Tips provide practical tips for students to consider when writing or studying
  • 'Check your understanding' activities develop student understanding of the core concepts or theories
  • Further reading lists encourage students to extend their learning
  • Instructor Website - Your #1 resource for your course. This tailored collection of teaching tools includes downloadable PowerPoint lecture slides, Instructor's Manual, and worksheets and checklists. Log in or request an account to access instructor resources at au.cengage.com/instructor/account for Australia or nz.cengage.com/instructor/account for New Zealand.

Table of Contents

{{collapseContainerClosed['table-of-contents'] ? 'Show More' : 'Show Less'}}
1. Introduction
2. On being a business student
3. Finding information
4. Note taking
5. Thinking about assessment and group work
6. The writing process
7. Report to a client
8. Essays
9. Writing for the web
10. Literature reviews
11. Research proposals
12. Research reports
13. Referencing

Appendices
A. Using secondary material
B. Paragraphing, punctuation and pretentiousness – elements of style
C. Presenting data
D. Exam skills

Compare Buying Options

{{collapseContainerClosed['compare-buying-options'] ? 'Show More' : 'Show Less'}}

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}

  • ISBN-10: 0170460673
  • ISBN-13: 9780170460675
  • RETAIL $59.95

  • ISBN-10: 0170454371
  • ISBN-13: 9780170454377
  • RETAIL $67.95
Instructor Next Steps
Students: Buy now