Integrated Marketing Communications | 6th Edition | AU/NZ

Edwina Luck/Nigel Barker/Anne-Marie Sassenberg/Bill Chitty/Terence A. Shimp/J. Craig Andrews
Product cover for Integrated Marketing Communications 6th Edition by Edwina Luck/Nigel Barker/Anne-Marie Sassenberg/Bill Chitty/Terence A. Shimp/J. Craig Andrews
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ISBN: 9780170293617
Access until 30 May 2030
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MindTap for Luck/Chitty's Integrated Marketing Communications, 2-terms Instant Access

MindTap for Luck/Chitty's Integrated Marketing Communications, 2-terms Instant Access

ISBN-13: 9780170443012
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About This Product

Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap