MKTG5 | 5th Edition | AU/NZ

Charles W. Lamb, Jr.,/Joe F. Hair/Carl McDaniel/Jane Summers/Michael Gardiner
Product cover for MKTG5 5th Edition by Charles W. Lamb, Jr.,/Joe F. Hair/Carl McDaniel/Jane Summers/Michael Gardiner
Copyright 2023 | {{checkPublicationMessage('Published', '2022-11-09T00:00:00+0000')}}
eBook/Textbook from $69.95
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ISBN: 9780170460934
Access until 29 May 2030
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Buy Paperback : MKTG5 ISBN: 9780170453936
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MindTap for Lamb's MKTG5, up to 2-terms Instant Access ISBN: 9780170460941
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Value Pack from $109.95
Value Pack: MKTG5 5e + MindTap for MKTG5, 2-term Access
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ISBN: 9780170295956
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Available Study Tools

MindTap for Lamb's MKTG5, up to 2-terms Instant Access

MindTap for Lamb's MKTG5, up to 2-terms Instant Access

ISBN-13: 9780170460941
Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution. MindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. We partner with you to ease the transition to digital – we’re with you every step of the way. MindTap for MKTG5 is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes: MKGT5 eBook; concept videos; review quizzes; case activities, marketing planning and marketing analytics. MindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course.
$84.95

About This Product

MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors. Paving a new way to both teach and learn, MKTG5 is designed to truly connect with today's busy, digitally focused student. The content in the easy-to-read text with tear-out review cards combines with an optional online component on the MindTap eLearning platform. New content covered in MKTG5 includes marketing and law, and emerging technologies.