Charles W. Lamb, Jr.,/Joe F. Hair/Carl McDaniel/Jane Summers/Michael Gardiner
Copyright 2023 | {{checkPublicationMessage('Published', '2022-11-09T00:00:00+0000')}}
Copyright 2023 | {{checkPublicationMessage('Published', '2022-11-09T00:00:00+0000')}}
Access until 9 March 2031
{{getPriceWithCurrency("72.95", "$")}}
{{getInventoryMessage( vm.textbookPlatformSelectedOption.inventoryCode, 'Published' )}}
Copyright 2023 | {{checkPublicationMessage('Published', '2022-11-09T00:00:00+0000')}}
{{getInventoryMessage( vm.digitalPlatformSelectedOption.inventoryCode, vm.digitalPlatformSelectedOption.publishAvailability ? vm.digitalPlatformSelectedOption.publishAvailability : 'Published' )}}
Before purchasing, make sure your instructor assigned this course.
Copyright 2023 | {{checkPublicationMessage('Published', '2022-11-09T00:00:00+0000')}}
Before purchasing, make sure your instructor assigned this course.
Copyright 2023 | {{checkPublicationMessage('Published', '2022-11-09T00:00:00+0000')}}
Access until 9 March 2031
{{getPriceWithCurrency("72.95", "$")}}
{{getInventoryMessage( vm.textbookPlatformSelectedOption.inventoryCode, 'Published' )}}
Copyright 2023 | {{checkPublicationMessage('Published', '2022-11-09T00:00:00+0000')}}
{{getInventoryMessage( vm.digitalPlatformSelectedOption.inventoryCode, vm.digitalPlatformSelectedOption.publishAvailability ? vm.digitalPlatformSelectedOption.publishAvailability : 'Published' )}}
Before purchasing, make sure your instructor assigned this course.
Copyright 2023 | {{checkPublicationMessage('Published', '2022-11-09T00:00:00+0000')}}
Before purchasing, make sure your instructor assigned this course.

Available Study Tools

MindTap for Lamb's MKTG5, up to 2-terms Instant Access

MindTap for Lamb's MKTG5, up to 2-terms Instant Access

ISBN-13: 9780170460941
Premium online teaching and learning tools are available on the MindTap platform - the personalised eLearning solution. MindTap is a flexible and easy-to-use platform that helps build student confidence and gives you a clear picture of their progress. We partner with you to ease the transition to digital – we’re with you every step of the way. MindTap for MKTG5 is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes: MKGT5 eBook; concept videos; review quizzes; case activities, marketing planning and marketing analytics. MindTap is a premium purchasable eLearning tool. Contact your Cengage learning consultant to find out how MindTap can transform your course.
$89.95
MindTap Marketing for Lamb/Hair/McDaniel/Summers/Gardiner's MKTG5 Instant Access

MindTap Marketing for Lamb/Hair/McDaniel/Summers/Gardiner's MKTG5 Instant Access

ISBN-13: 9780170495189
$84.95

About This Product

MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors. Paving a new way to both teach and learn, MKTG5 is designed to truly connect with today's busy, digitally focused student. The content in the easy-to-read text with tear-out review cards combines with an optional online component on the MindTap eLearning platform. New content covered in MKTG5 includes marketing and law, and emerging technologies.